Marukome Co., Ltd. (Head Office: Nagano City, President and CEO: Tokio Aoki) will launch "Plus Koji Koji Amazake LL Kaga Bocha®," a roasted tea-flavored addition to its "Plus Koji Koji Amazake Series," the No. 1 share holder in Koji Amazake®, nationwide in early September.

※ Source: INTAGE SRI+ Koji Amazake Market April 2024 - March 2026 Cumulative Sales Amount by Manufacturer

The new habit of "Morning Koji," a "drinking" breakfast

Mornings can be a time of low energy and a feeling of not being fully awake, making it easy to feel tired. Some people skip breakfast due to lack of time or appetite. Therefore, we propose a new habit of consuming koji in the morning, called "Morning Koji." Not only does koji mold condition the body, but the glucose contained in Koji Amazake is an easily absorbable energy source. It's a "drinking" breakfast habit with Koji Amazake made from naturally derived ingredients. Promotional plans are already underway with dozens of distribution companies, and it is gaining customer support.

Koji Amazake woven with Kaga Bocha® from the historic "Kanbayashi Kanazawa Chaho"

Roasted green tea, which pairs well with blended milk beverages, has been considered many times before. This time, we encountered Kaga Bocha® from "Kanbayashi Kanazawa Chaho" in Kanazawa City, Ishikawa Prefecture, leading to its commercialization. Kaga Bocha® is a stem-roasted tea inherited from the tea culture of the Maeda family of the Kaga domain, handled by the historic Kanbayashi Kanazawa Chaho. The fragrant aroma and sweetness unique to Kaga Bocha®, made by roasting the high-quality stems of the tea plant, blend with the natural sweetness of Koji Amazake.

Product Outline

Plus Koji Koji Amazake LL Kaga Bocha®

● Contents: 125ml

● Format: LL paper carton

● Shelf life: 10 months

● Price: Open

● Release Date: Early September 2026

● Release Region: Nationwide

The fragrant aroma and sweetness of Kaga Bocha®, made by roasting tea plant stems, blend with the natural sweetness of Koji Amazake. It contains low caffeine and is safe for children.

FACT BOX

  • Source: PR TIMES
  • Category: 新商品