Mulberry Announces April Campaign "Rooted in Craft"

Campaign Announcement

This spring, Mulberry launches "Back to the Mulberry Spirit," a campaign that shines a spotlight once again on The Rookery, the brand's own factory in Somerset, England, celebrating its artisans and their dedication to craftsmanship.

**Special Feature Page Here**: https://www.mulberry.com/jp/rooted-in-craft

Portraits and still photographs, shot by long-time collaborator Tim Walker, feature seven artisans alongside a curated selection of Mulberry collections. Captured within the spaces of The Rookery's workshops—its factory floors, workbenches, and even stacked floral armchairs—their figures are brought to life. Additionally, eight short videos are released alongside Walker's still photographs, where artisans share their thoughts on their craft, daily lives, and their long-standing relationships with the brand.

Campaign Styling and New Colors

Styled by Kate Phelan, this campaign features Mulberry's classic and new models, ranging from iconic pieces like the "Heritage Bayswater" and "Lily" to more recent styles such as the "Hackney."

Furthermore, new color variations have been added, including the "Amberley Top Handle," and shades like "Out of the Blue" and "Salcombe Sand," bringing a fresh look to the brand's signature models.

Additionally, the "Piccadilly," an oversized and unisex evolution of the Bayswater, makes a comeback. It serves as an elegant weekend bag capable of storing essentials with ease, featuring the distinctive Postman's Lock as a striking accent.

Sustainability and B Corp Certification

As a B Corp certified brand, Mulberry continues its commitment to sustainability. All leather used in this collection is sourced from environmentally certified tanneries.

About Mulberry:

Founded in Somerset, England in 1971, Mulberry is an iconic lifestyle brand embodying British playfulness and creativity, representing craft, culture, and community. Sustainability has been at the core of the brand since its inception, and in 2021, it clearly articulated its transition to a regenerative and circular model through the "Made to Last Manifesto." In 2024, its purpose-driven business approach was recognized with B Corp certification.

Mulberry Official Online Store: https://www.mulberry.com ■ Mulberry Official Instagram: https://www.instagram.com/MulberryEngland ■ Mulberry LINE Official Account: https://lin.ee/pC2wTJqY

**Keywords**: Mulberry, UK, Craftsmanship, Leather Bags, B Corp