Celebrate Father's Day with Beef: 'Moo-Moo Campaign' PR Event Held for Media

Meat & Livestock Australia (MLA), an Australian red meat producer organization headquartered in Sydney, Australia, held a media-focused PR event titled 'Celebrate Father's Day with Beef: Moo-Moo Campaign!!!' on Tuesday, June 16, 2026, at Bellesalle Roppongi Hall B.

The campaign's ambassadors, celebrity couple Taiyo Sugiyama and Nozomi Tsuji, were invited as guests to share humorous and heartfelt stories about moments that make them exclaim 'Moo!' in daily life, as well as their views on how shared meals strengthen family bonds.

Following this, a special segment was held centered around the campaign’s keyword 'Moo!'. Nozomi Tsuji shared everyday incidents involving Taiyo that made her think 'Moo!', holding up 'Moo! Cards' that triggered a real-time counter on screen, delighting the audience with its interactive and entertaining format. The conversation also turned to heartfelt moments of gratitude that are often left unsaid. The couple also spoke movingly about the touching interactions between Taiyo and their children, offering the audience a glimpse into their deep family connections.

At the start of the event, Travis Brown, MLA’s Representative in Japan, took the stage to deliver opening remarks on the organization’s initiatives in Japan and the significance of the campaign. He emphasized the importance of bringing safe, high-quality Australian beef to Japanese dining tables and passionately promoted the joy of sharing delicious meals with the whole family on Father’s Day.

[Travis Brown Comment]

'Australian beef has been part of Japanese households for over 50 years and holds the top share among imported beef. It is trusted for its consistent deliciousness and safety ensured by strict quality controls. Just as osechi cuisine is enjoyed during New Year, we aim to establish 'eating beef on Father’s Day' as a new cultural tradition in Japan. There are countless ways to enjoy Australian beef together as a family—barbecue, steak, and more. This Father’s Day, we encourage everyone to gather around a delicious cut of beef and express heartfelt gratitude to the hardworking fathers in their lives.'

Later in the talk session, a specially prepared Australian beef roast beef was brought onto the stage. The volume of the roast was determined by the number of 'Moo!' counts recorded, and it was presented as a gift to the couple. Nozomi expressed her delight, saying she could gaze at such beautiful meat forever, while Taiyo joked that it would be a waste to share such delicious beef with his sons. They then fed each other slices of the roast on stage. Their joyful expressions while savoring the tender, juicy meat perfectly embodied the campaign’s message—transforming everyday 'Moo!' grumbles into smiles.

[Taiyo Sugiyama Comment]

'In our family, sharing a meal together is a must on family occasions like Father’s Day. As our children have grown, we only manage to gather for dinner once or twice a week now. Recently, I prepared Australian beef for dinner, and all the kids rushed home—allowing us to enjoy a rare family reunion. I truly felt that delicious meat brings families closer. When fathers actively participate in parenting, they find their place in the family, feel needed, and appreciated. To all dads across Japan: let’s cherish both our work and our families.'

[Nozomi Tsuji Comment]

'Raising five children on my own is overwhelming, so I’m deeply grateful for my husband’s daily support.

Recently, when my son entered high school, I secretly took a photo of my husband teaching him how to tie a necktie—it was so heartwarming. It’s often hard for mothers to express gratitude directly, but this Father’s Day, I encourage everyone to convey their thanks alongside a serving of Australian beef and create a special family moment together.'