"Beautyworld Japan Tokyo" to Create Business Opportunities by Strengthening Wellness Sector and Introducing New Zones

Messe Frankfurt Japan Ltd. (President: Yasushi Kajiwara) will host "Beautyworld Japan Tokyo," Japan's largest BtoB comprehensive beauty trade fair, for three days from May 18 (Mon) to 20 (Wed), 2026. The event will take place at Tokyo Big Sight in West Halls 1-4 + Atrium and South Halls 1-4. More than 820 exhibitors, including approximately 250 newcomers and 120 from overseas, will showcase products and services related to aesthetics, hair, nails, beauty, health, femcare/femtech, and beauty food to an expected 70,000 visitors. A dedicated "Wellness Area" comprising four specialized zones will focus on comprehensive beauty and health themes such as fitness, healthcare, and mindfulness. Additionally, a new zone called "KAORI et Parfum" will be introduced in the "Platinum Area" to feature niche fragrances, catering to the expanding luxury perfume market.

**Venue shift to West + South Halls with 16 product-specific zones** Due to large-scale renovations at Tokyo Big Sight, the 2026 edition will be held in West Halls 1-4, the Atrium, and South Halls 1-4. While maintaining its core focus on aesthetic cosmetics and equipment, the fair will respond to the increasing market demand for health and well-being. West Hall 3 will gather the "Body + Kirei," "Tasty," "Femmore," and "Fitness + Beauty" zones to propose total beauty as the "Wellness Area." The new "KAORI et Parfum" zone will bring together niche fragrances from Japan and abroad that are typically available only through limited channels, creating opportunities for salons to discover new scents for their retail offerings. The "Clinic Care" zone for medical professionals will also return to the "Platinum Area," showcasing exclusive cosmetics and health foods for beauty clinics.

International participation will include pavilions from South Korea and China, alongside exhibitors from the US, India, Senegal, Thailand, Taiwan, Germany, and Hong Kong, highlighting global trends in cosmetics, makeup, and OEM/ODM products. Concurrently, the "Tokyo Nail Forum 2026," a major spring nail event organized by the Japan Nailist Association, will be held in South Hall 3.

**Diverse networking events and programs for medical professionals** During the fair, three major interaction events will be held. The "Business Matchmaking Event," now in its third year, will feature approximately 20 overseas buyers to provide domestic exhibitors with opportunities to expand their global sales channels. In the "Clinic Care" zone, a "Happy Hour" networking event for exhibitors and medical professional visitors will take place on May 19, featuring official ambassadors Dr. Seiko Soyama and Dr. Yu Okubo. Additionally, the Women's Aesthetic Medicine Association (WAM) will host a special session titled "WAM in Beautyworld Japan Tokyo: Approaching the Essence of Medical-Exclusive Products," where top industry leaders and doctors will discuss the latest trends at the forefront of beauty medicine.