Chill with Ice, Live with Freedom: Veuve Clicquot Launches 'SUN CLUB by Veuve Clicquot' Nationwide at Hotels and Restaurants

Guests Aya Asahina, Marius Ha, and Ellie Rose

Veuve Clicquot, the Champagne House managed by Moët Hennessy Japan Co., Ltd. (Kanda-Jinbocho, Chiyoda-ku, Tokyo), will roll out the promotional experience 'SUN CLUB by Veuve Clicquot' at hotels and restaurants nationwide. This campaign allows guests to enjoy the unique experience of drinking champagne with ice—'VEUVE CLICQUOT RICH ON ICE' and 'VEUVE CLICQUOT RICH ROSÉ ON ICE'.

Inspired by the lifestyle of Southern France and the French Riviera, 'SUN CLUB by Veuve Clicquot' embodies the brand’s iconic yellow and evokes carefree summer scenes under the sun. At distinctive venues such as open rooftops, nature-surrounded resort hotels, urban terraces, and hotel lounges, guests can enjoy champagne across various summer moments—from aperitifs and lunch to sunset and night-outs.

On Friday, July 10, the launch event was held at 'LOOPS' (Minato-ku, Tokyo), a coffee bar and lounge known for its open atrium space resembling a hotel lobby. The venue featured a sophisticated urban setting in Veuve Clicquot’s signature yellow and white, enhanced with decor evoking the sun and resort openness of the French Riviera, creating a stylish summer atmosphere. Guests including Marius Ha, Aya Asahina, and Ellie Rose attended, enjoying 'VEUVE CLICQUOT RICH ON ICE' and 'VEUVE CLICQUOT RICH ROSÉ ON ICE' paired with curated food items, accompanied by DJ performances by Yuya Nara and Arisa Urabami. The 'Piscine' style—serving champagne in large glasses with ice—is a long-standing tradition in France and is highly recommended for Japan’s hot and long summers as a refreshing, relaxed way to enjoy champagne.

'VEUVE CLICQUOT RICH ON ICE' offers fruity notes of pineapple and mango, with refreshing aromas of lemongrass and peppermint. 'VEUVE CLICQUOT RICH ROSÉ ON ICE' features exotic flavors of red berries and a fresh, vibrant finish. Both are best enjoyed with ice or well-chilled, elevating summer aperitifs, terrace gatherings, and casual get-togethers with friends.

'SUN CLUB by Veuve Clicquot' captures the sparkle of sunlight, endless blue seas, and the free-spirited, refined ambiance of the French Riviera. This summer, experience Veuve Clicquot’s stylish interpretation of 'L’Art de Vivre'—the joy of living beautifully and richly—paired with exclusive menus at each participating venue.

▪️Guest Comments

Marius Ha

The detailed yellow decor, evoking the atmosphere of Southern France, combined with the perfectly chilled 'VEUVE CLICQUOT RICH ON ICE,' immersed me in a Mediterranean resort-like ambiance. I believe yellow is a color that instantly lifts your mood. I used to think of champagne as something formal and reserved, but adding ice allows for a more casual, personal way to enjoy evolving flavors at your own pace—it feels like a fresh new proposition. To me, richness isn’t about achieving something, but about whether I can mindfully savor the present moment. 'RICH ON ICE' embodies this perfectly—the way you can enjoy each phase as the ice melts, embracing a relaxed, spacious way of drinking that resonates deeply with my own sensibilities. This summer, I’d love to spend unplanned time on a seaside terrace with close friends, losing track of time and simply enjoying the moment.

Aya Asahina

The moment I entered, I was struck by the beautiful, cohesive color palette dominated by Veuve Clicquot Yellow and other brand colors—a truly impressive and memorable aesthetic. With playful, refreshing touches like inflatable floats, the space felt like a resort where you can recharge, even in the middle of the city. 'VEUVE CLICQUOT RICH ON ICE,' enjoyed with ice, is literally perfect for summer—light and easy to drink, with excellent pairing potential for slightly spiced, flavorful dishes. I’d highly recommend this style for summer barbecues or girls’ nights out—any active outdoor gathering. This summer, I’m looking forward to roasting chicken under the sun with friends or enjoying cured ham and fruits at a girls’ gathering.

Ellie Rose

I relaxed and enjoyed champagne with close friends in a space that perfectly blended urban sophistication with Riviera essence. This was my first time drinking champagne with ice, and I was surprised—while the wine has a rich, slightly sweet texture, the ice made it crisp and refreshing, enhancing the sense of openness and making it incredibly delicious. I often drink at DJ gigs, and I find the experience of enjoying champagne very similar to crafting a DJ set. Just as I start slow at sunset and gradually build emotional, conversational stories into the night, champagne helps create unforgettable evenings. That’s why I love drinking it not just on special occasions, but on ordinary days with close friends, letting go of formality. Opening a bottle of 'VEUVE CLICQUOT RICH ON ICE' during an ordinary day can transform it into something truly special.

▪️Event Highlights

▪️'SUN CLUB by Veuve Clicquot' Overview

SUN CLUB by Veuve Clicquot

SUN CLUB by Veuve Clicquot

'SUN CLUB by Veuve Clicquot' offers guests the chance to enjoy 'VEUVE CLICQUOT RICH ON ICE' and 'VEUVE CLICQUOT RICH ROSÉ ON ICE' under the sun. Inspired by the French Riviera, it brings a summer lifestyle experience to diverse, seasonal locations—luxurious resorts, refined lounges, and open garden terraces.

▪️Period: July 2026 onwards, rolling out sequentially at participating venues.

▪️Official Website: For details on participating locations

https://www.veuveclicquot.com/ja-jp/sunclub.html

▪️Participating Venue Overview

LOOPS

Combining 'café' and 'bar' as core concepts