Yamamori Co., Ltd. Announces New Lineup of 'Kamameshi no Moto' Amid Stabilizing Rice Prices: Launch of 'Dashi o Tamaeru Tori Soboro Gomoku' and 'Katsuo Kaoru Gomoku'

Yamamori Co., Ltd. (Headquarters: Kuwana City, Mie Prefecture; President: Keisuke Mibayashi), a comprehensive food manufacturer, will launch a new series of kamameshi rice mixes—'Dashi o Tamaeru Tori Soboro Gomoku' and 'Katsuo Kaoru Gomoku'—on Thursday, August 20, 2026, allowing consumers to fully enjoy the rich flavor of dashi.

<Product Overview>

Product Name

Dashi o Tamaeru Tori Soboro Gomoku (3-go size)

Dashi o Tamaeru Katsuo Kaoru Gomoku (3-go size)

Net Weight

170g

170g

Product Features

・Enjoy the refined taste of chicken dashi combined with umami dashi made from five types of domestically sourced ingredients.

・Finely shredded chicken spreads evenly throughout the rice, releasing the rich aroma of the ingredients with every bite.

・Contains five ingredients: chicken, carrot, konjac, bamboo shoot, and fried tofu.

・Serves 3–4 people (3-go rice capacity).

・Savor the premium flavor of umami dashi made from five domestic ingredients, enhanced with katsuobushi dashi.

・Uses powdered katsuobushi from Munakata tuna, offering a complex dashi flavor and aroma that stimulates the appetite.

・Includes five ingredients: carrot, bamboo shoot, konjac, shiitake mushroom, and fried tofu.

・Serves 3–4 people (3-go rice capacity).

Release Date

August 20, 2026 (Thursday)

August 20, 2026 (Thursday)

Suggested Retail Price

250 yen (excl. tax) / 270 yen (incl. tax)

250 yen (excl. tax) / 270 yen (incl. tax)

Sales Channels

Nationwide (supermarkets, drugstores, and online retailers)

Nationwide (supermarkets, drugstores, and online retailers)

Website

http://www.yamamori.co.jp/products/torisoboro3gou26aw/

http://www.yamamori.co.jp/products/katsuogomoku3gou26aw/

Development Background: Achieving Affordable Pricing and High Satisfaction

The 'Dashi o Tamaeru' kamameshi mix series targets families who wish to enjoy takikomi gohan as part of their daily meals. Takikomi gohan, exemplified by kamameshi, is valued for its convenience—allowing a complete meal with one fewer side dish.

Additionally, a 2022 survey conducted by our company revealed that consumers prioritize 'seasoning' over 'ingredients' when it comes to takikomi gohan mixes. Among those who emphasized seasoning, the key expectation was 'rich dashi flavor' (Reference ①②).

In response, we have enhanced our signature umami dashi—crafted from five domestic ingredients (katsuobushi, saba, muro, yakiaji, and kombu)—by adding deeply flavorful 'chicken dashi' and 'Munakata katsuobushi dashi' to create a more complex and satisfying taste.

The new 'Dashi o Tamaeru' series is priced affordably at 250 yen (270 yen incl. tax, under the 8% reduced tax rate), lower than our existing 'Umami Dashi' and 'Local Specialty' series. This offers households under financial pressure from rising living costs a way to reduce side dishes while still enjoying a satisfying meal.

[References ①②]

Stabilizing Rice Prices

Rice prices, which saw abnormal spikes in previous years, are now returning to stable levels. According to the 'Provisional Relative Transaction Prices of Rice (Harvest of Reiwa 7)' published by the Ministry of Agriculture, Forestry and Fisheries, the average price of Reiwa 7 rice (all varieties) has dropped to about 90% compared to September of the previous year. With the upcoming harvest of new rice in Reiwa 8, rice is expected to appear more frequently on dining tables.

[Data ③ Created by our company based on the Ministry of Agriculture, Forestry and Fisheries' 'Provisional Relative Transaction Prices of Rice (Harvest of Reiwa 7)' (Unit: yen per 60kg of brown rice, tax included; per ton of brown rice)]

Yamamori will continue to deliver high-value, delicious meals to everyday dining tables, providing nourishment for both 'mind' and 'body.'

【About Yamamori】

Founded in Mie Prefecture in 1889, Yamamori is a 137-year-old established food manufacturer. Since its origins in soy sauce brewing, the company has continuously embraced 'challenges for innovation,' pioneering numerous industry-first technologies and marketing strategies to meet evolving market needs.

In 1969, Yamamori launched Japan’s first retort-packaged kamameshi mix, helping reduce cooking burdens. Today, the company develops products under the concept of 'Entertainment & Health,' leveraging its vast recipe database and experience to create deliciousness that brings smiles to customers.