Yamamori Launches New 'Umamidashi Chicken Rice' and 'Mixed Rice' for 2-Go, Perfect for Small Households

Yamamori Co., Ltd., a comprehensive food manufacturer headquartered in Kuwana City, Mie Prefecture (President: Keisuke Mibayashi), will launch its new 2-go (2-cup) seasoned rice mix series, 'Umamidashi Chicken Rice' and 'Mixed Rice,' on Monday, August 3, 2026.

<Product Overview>

Product Name

Umamidashi Chicken Rice (for 2-go)

Umamidashi Mixed Rice (for 2-go)

Content Weight

160g

175g

Suggested Retail Price

270 yen (excluding tax) / 291 yen (including tax)

270 yen (excluding tax) / 291 yen (including tax)

Product Features

・Perfect 2-go size for 2-3 people, ideal for small households.

・Rich flavor from 5 types of domestically sourced ingredients, enhanced with chicken umami and the aroma of burdock root.

・Contains 5 types of ingredients: chicken, carrot, burdock, konjac, and fried tofu.

・Perfect 2-go size for 2-3 people, ideal for small households.

・Balanced umami and dashi aroma achieved with 5 types of domestically sourced ingredients and shaved katsuobushi (bonito flakes) powder.

・Features 6 colorful ingredients: bamboo shoots, carrot, konjac, yam stem, shiitake mushrooms, and fried tofu, delivering rich and vibrant flavors.

Release Date

August 3, 2026 (Monday)

August 3, 2026 (Monday)

Sales Channels

Nationwide (supermarkets, drugstores, and online retailers)

Nationwide (supermarkets, drugstores, and online retailers)

Website

http://www.yamamori.co.jp/products/umamidashitori2gou26aw/

http://www.yamamori.co.jp/products/umamidashigomoku2gou26aw/

Just Right for Small Households Who Find 3-Go Too Much

The average household size in Japan is currently 2.20 people (*), reflecting a trend toward smaller households. According to our internal survey, the amount of rice cooked per session is now more often 2-go than 3-go (Data ①).

(*) Ministry of Health, Labour and Welfare, '2024 (Reiwa 6) National Survey of Basic Living Conditions'

[Data ①: White Rice Cooking Volume Survey (self-conducted, January 2026, n=627)]

In response to this trend, we developed the 'Umamidashi Chicken Rice' and 'Mixed Rice' for families who feel that standard 3-go rice mixes are too large.

The primary target includes households where child-rearing has ended and meal portions have decreased, as well as single-person households. The comforting taste, generously using our proprietary umami dashi made from 5 types of domestic ingredients, enhances daily meals for small households.

Another Benefit of 2-Go Design: Compatible with 3-Go Rice Cookers

There is another advantage to cooking seasoned rice in 2-go portions: compatibility with 3-go rice cookers.

In fact, it is not recommended to cook 3-go portions of retort seasoned rice (takikomi gohan) — or even homemade versions — in a 3-go rice cooker. Depending on the model, adding ingredients to 3 cups of rice may exceed the cooker’s capacity, leading to undercooked rice or other failures.

Many young professionals and those starting independent living purchase 3-go rice cookers and are often cooking beginners. By choosing 2-go seasoned rice for a 3-go rice cooker, users can enjoy fail-safe home cooking.

As the saying goes, 'You are what you eat,' we at Yamamori believe that food shapes people.

Moving forward, Yamamori will continue to provide value that supports our customers’ lifestyles through our products, becoming a foundation for both 'heart' and 'body.'

【About Yamamori】

Founded in Mie Prefecture in 1889, Yamamori is a long-established comprehensive food manufacturer with 137 years of history. Since its origins in soy sauce brewing, the company has continuously embraced 'challenges for change,' pioneering numerous industry-first technologies and marketing innovations to meet evolving market needs.

In 1969, Yamamori launched Japan’s first retort 'takikomi gohan no moto' (seasoned rice mix), helping reduce cooking burdens. Today, the company develops products under the concept of 'Entertainment & Health,' creating customer smiles through deliciousness supported by a vast recipe base and decades of experience.

<Company Overview>

Company Name: Yamamori Co., Ltd.

Representative: President and CEO Keisuke Mibayashi

Head Office: 6-103 Hidamarinooka, Kuwana City, Mie Prefecture

Founded: 1889

Established: 1951

Capital: 435 million yen

Employees: 806 (including part-timers)

Business: Manufacturing and sales of soy sauce, soup bases, sauces, retort pouch foods, beverages, etc.

Official Website: https://www.yamamori.co.jp/