Universal Knowledge, Inc. (HQ: Shibuya-ku, Tokyo), developer and operator of the next-generation AI site search engine 'Unisearch' that supports e-commerce revenue growth and customer experience optimization, announced that Nihon Chouzai Co., Ltd. (HQ: Minato-ku, Tokyo) has adopted Unisearch for its 'Nihon Chouzai Online Store,' which was relaunched on April 1, 2026.
Since its founding in 1980, Nihon Chouzai has operated pharmacies across all prefectures in Japan. Committed to the mission of addressing the 'living' of every individual, the company focuses not only on pharmaceutical management by pharmacists but also on healthcare support using digital technology.
The 'Nihon Chouzai Online Store' offers high-quality healthcare products carefully selected from a pharmacist's perspective. It carries a wide range of items, including original brand products based on advanced knowledge, medicines, health foods, and skincare supplies.
[Key Features and Effects of Unisearch Adoption]
1. AI-Powered Search Optimization Unisearch AI learns purchasing behavior data regarding search queries and category searches to automatically optimize the ranking of results. This ensures that products customers need are displayed at the top.
2. Flexible Handling of Terminology Variations Medicine and supplement categories are prone to terminology variations due to mixed usage of 'symptoms,' 'ingredients,' and 'forms.' Unisearch absorbs differences like 'ascorbic acid' versus 'vitamin C' to prevent zero-hit search results.
3. Category Filtering and Symptom-Based Facets Users can filter search results by medicine risk classification or category. This provides a smooth path for customers to choose products suited to their specific situations.
4. Keyword and Product Name Suggestion Function As users type in the search box, the engine displays predicted keywords and specific product names with images, securing a smooth purchasing flow.
Universal Knowledge will continue to pursue AI-based optimization and contribute, alongside Nihon Chouzai, to the development of a 'next-generation online store' where users can select products with peace of mind.
FACT BOX
- Source: PR TIMES
- Category: Partnership