“Uso Tantei Tomanto” Appointed as Yoshikei 50th Anniversary Ambassador: Limited Edition Commemorative Meal Kits to be Sold

Yoshikei Group, a provider of meal kit delivery services across Japan under the theme 'Bringing smiles to those who cook,' has appointed the character 'Uso Tantei Tomanto,' co-created by San-X and Fanworks, as its 'Yoshikei 50th Anniversary Ambassador.' Over the next year, the character will appear in campaign initiatives, social media activities, and on a special website to celebrate the anniversary. Furthermore, from the week of June 22 to the week of July 13, the company will sell a '50th Anniversary Meal Kit' featuring a selection of popular menu items from various courses. A lottery will be held for purchasers, with 3,000 winners receiving original stickers. 'Uso Tantei Tomanto' is a character based on the theme of 'Cute x Mystery,' and the collaboration was realized due to the character's affinity with food-related motifs. Since its founding in 1975, Yoshikei has supported Japanese dining tables by adapting to the rise of dual-income households and changing lifestyles. The company intends to continue proposing ways to make daily meal times more enjoyable through these commemorative projects.