Leadplus Partners with LIXIL Housing Research to Launch 'Web Advertising Support Package' for YUIE PROJECT Members

Leadplus Co., Ltd., a provider of marketing services for diverse audiences, has announced a business partnership with LIXIL Housing Research Corp.

Through this partnership, Leadplus will launch a 'Web Advertising Support Package' specifically designed for members of LIXIL Housing Research’s housing brand, 'YUIE PROJECT', leveraging the unique characteristics of the brand.

This package integrates 'YUIE PROJECT' dedicated landing pages provided by LIXIL Housing Research with Leadplus's advanced ad operation technology. By implementing a brand-specific advertising design, the package reduces the setup burden for members and enables efficient web-based lead generation.

Background and Objectives Even as information acquisition methods diversify with the spread of generative AI, search engines and SNS advertising remain essential. However, many construction companies face the challenge of being heavily reliant on high-cost portal sites. This partnership aims to relieve these companies of the burden of independently building web customer acquisition strategies. By providing a 'dedicated design' that deeply understands the brand's strengths, the partnership supports the construction of high-quality 'proprietary customer acquisition channels.'

Features of the 'Web Advertising Support Package' 〇 Achieving Both Low Cost and High Quality through Dedicated Design By providing dedicated ad designs and complete banner templates, the package offers high-quality operation at a smart price point.

〇 Meta Advertising to Accelerate Store Traffic Utilizing social media platforms like Instagram, the package efficiently targets audiences with high intent to visit physical stores through regional targeting.

〇 End-to-End Collaboration Leveraging Strengths The two companies coordinate from landing page preparation through to ad operation. They execute the process from ad placement to lead acquisition with high precision.

Future Outlook The goal is to introduce the package to 40 'YUIE PROJECT' member companies within the next year. Based on feedback from participating stores, the package plan will be continuously updated. Through digital marketing, the partners aim to maximize closing rates for member companies and strongly promote customer acquisition digital transformation within the housing industry.