A New Concept: Washing the Intimate Zone with Serum! Radiance Medical Launches 'LadiAid Serum Wash'

Radiance Medical Co., Ltd. (Headquarters: Chuo-ku, Osaka; President: Mitsuyoshi Isaka) launched 'LadiAid Serum Wash' on May 20, 2026 (Wednesday).

With a new concept of 'washing the delicate zone with serum' and a pH 4.0 weakly acidic formula, the product provides a moist, supple washing sensation and long-lasting hydration.

In a concept acceptance survey conducted by the company prior to development, 100% of existing users of delicate zone soaps and 95.6% of non-users expressed a strong intention to use the product.

[Product Highlights] 1. Contains 3 types of stem cell extracts: Human Adipose-Derived Stem Cell Culture Extract, Apple Fruit Cell Culture Extract, and Argania Spinosa Callus Culture Extract. 2. Over 20 types of premium botanical extracts: Supports anti-oxidation, hydration, elasticity, flora balance, and skin turnover. 3. Multi-layer moisturizing structure: Combines aqueous and oil-based moisturizing ingredients for long-lasting hydration.

[Product Lineup] 1. Silky White Peach scent 2. LadiAid Serum Wash NF (Fragrance-Free)

- Content: 23mL - Price: 5,980 JPY (excl. tax) / 6,578 JPY (incl. tax) - Safety: Conducted 4 types of safety tests (including the vaginal mucosa irritation alternative test method).