Which companies were involved in the production of this CM?

Three companies were involved: One Media Co., Ltd., Hakuhodo Inc., and Recruit Co., Ltd.

What are the features of the CM?

The CM effectively promotes SUUMO's 'Trace Search' feature by leveraging YouTube creator Mr. Shibasaki and the internet meme 'That won't do'.

What kind of marketing support does One Media provide?

One Media provides marketing support through YouTube-optimized promotional strategies, continuous branding, awareness expansion, and understanding enhancement.

What materials are being distributed to commemorate the award?

A 'YouTube Usage Case Study' is being distributed and can be obtained from One Media's website.

Vertical CM by ONEMEDIA, "So wa naran yaro, Shibasaki-san," wins Silver at YouTube Works Awards Japan 2026

Q: What award did SUUMO's vertical CM 'That won't do, Mr. Shibasaki' win?

It won the Silver award in the 'YouTube Creator Collaboration' category at the 'YouTube Works Awards Japan 2026'.

Published Jun 9, 2026 10:00 PM ・ Updated Jun 14, 2026 7:57 AM ・ 3 min read ・ Source: PR TIMES

The vertical commercial "So wa naran yaro, Shibasaki-san" for SUUMO, produced by ONEMEDIA and Hakuhodo, has won the Silver award in the YouTube Creator Collaboration category at the YouTube Works Awards Japan 2026.

Overview A vertical commercial titled "So wa naran yaro, Shibasaki-san" for SUUMO, a real estate information site operated by Recruit Co., Ltd., produced by ONEMEDIA, Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Gakuto Akashi) and Hakuhodo, Inc., has won the Silver award in the YouTube Creator Collaboration category at the YouTube Works Awards Japan 2026, hosted by Google.

Reason for Award The award recognizes the commercial for its high marketing effectiveness achieved through collaboration between a creator and a brand. This project combined the influence of YouTube star Shibasaki with the community meme "So wa naran yaro" (That wouldn't happen, right?) to promote SUUMO's "Trace Search" feature. This approach successfully combined social media reach with a deep understanding of the service.

Staff Comment Planner Kanpei Komiya commented, "I am proud that this has become a new form of advertising born from social media and made for social media."

Related Information To commemorate this award, ONEMEDIA is distributing a "YouTube Utilization Case Study Collection." This document summarizes the latest know-how on YouTube advertising and is available for marketing professionals.

▶︎ YouTube Latest Advertising Case Study Collection: https://www.onemedia.jp/document/yt_ad

FACT BOX

Source: PR TIMES
Category: News
Products / services: SUUMO

Vertical CM by ONEMEDIA, "So wa naran yaro, Shibasaki-san," wins Silver at YouTube Works Awards Japan 2026

⚡ Key Points

Staff Comment Planner Kanpei Komiya commented, "I am proud that this has become a new form of advertising born from social media and made for social media."

Related Information To commemorate this award, ONEMEDIA is distributing a "YouTube Utilization Case Study Collection." This document summarizes the latest know-how on YouTube advertising and is available for marketing professionals.

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