On Monday, May 11, 2026, Milan – Maison Valentino announces the campaign for its new Valentino Garavani 'Rockstud' pumps. This campaign celebrates Creative Director Alessandro Michele's vision for one of the Maison's iconic symbols.
Reinterpreted for the Valentino 2026 Pre-Fall collection, the 'Rockstud' pumps take center stage in a special campaign that honors their enduring legacy while writing a new chapter of evolution.
The campaign, shot by Johnny Dufort and directed by Shane Laverdière, unfolds in Rome, a city deeply rooted in Valentino's identity, amidst a magnificent landscape where marble and water are delicately intertwined.
The visuals capture moments of "flânerie," aimlessly strolling through the city, guided by an instinct to pursue eternal beauty, embodying the Maison's unique bold elegance and quiet, understated sensuality.
Harmonizing strength and lightness, structure and fluidity, this campaign vibrantly expresses the 'Rockstud' as the Maison's identity – an icon that constantly evolves, reinterprets its unparalleled codes, and remains deeply rooted in its origins.
The new Valentino Garavani 'Rockstud' shoes are now available in Valentino stores worldwide and on Valentino.com. #ValentinoGaravani #Rockstud
FACT BOX
- Source: PR TIMES
- Category: キャンペーン