VitaNet Japan's Airport Retail Media 'AccuNotify' Achieves 14.9% CTR in Naha Airport Trial

VitaNet Japan Co., Ltd. announced successful results from its demonstration project at Naha Airport using the next-generation retail media 'AccuNotify™.' By leveraging proprietary BLE control technology to send location-based notifications to smartphones within a 60cm precision range, the system achieved a 14.9% click-through rate (CTR) and a user satisfaction score of 4.77 out of 5. This technology transforms airport passenger flows into valuable advertising inventory, addressing the inventory shortage in large-scale travel hubs. The company plans to expand this common digital infrastructure to airlines and other transportation sectors via SDK integration, aiming to boost non-aeronautical revenue.