Toyama Market, a regional brand launched by Toyama University students, has incorporated.

Toyama Market (Location: Toyama City, Toyama Prefecture; Representative Director: Tenta Watanabe) announced that the regional brand project 'Toyama Market,' which originated from the 'University of Toyama Marketing Research Group,' was incorporated as a general incorporated association in February 2026 to improve the continuity and scale of its operations. The organization will continue to re-edit and promote local culture and corporate appeal through a student perspective, while strengthening partnerships with local businesses to serve as a new regional brand project connecting the community and youth. 1. Background: Toyama Market was launched in April 2025 with the desire to 'energize Toyama through the power of design.' By creating original T-shirts and stickers, it has fostered a culture where young people can express their attachment to the region. Incorporation enhances organizational continuity and social credibility. 2. Collaboration with the University of Toyama: A trademark licensing agreement has been signed to develop and sell official college T-shirts. 3. Sales Strategy: Starting July 1, 2026, products will be sold at Kumazawa Bookstore Maroot store, with plans for future permanent locations. 4. Key Initiatives: Planning and sales of regional goods, corporate communication support in collaboration with Shukatsu Radio Co., Ltd., and creative partnerships with Beans Creative Directions Co., Ltd. 5. Future Outlook: Beyond product sales, the organization aims to build a regional brand centered on 'relationship building,' creating a 'co-creation hub' where students, companies, and creators intersect.