PREMIUM JAPAN AWARD 2026 Ceremony to be Held at Kanze Noh Theater on September 29

The Japan Culture Creation Organization (JCCO; Representative Director: Mineaki Saito) has decided to hold the award ceremony for the 'PREMIUM JAPAN AWARD 2026,' aimed at promoting Japanese culture to the world.

The ceremony will be held on September 29, 2026, at the 'Kanze Noh Theater' (Twenty-fifth Kanze Sakon Memorial) located on the third basement floor of GINZA SIX.

The award has received endorsements from the Agency for Cultural Affairs, the Japan Tourism Agency, and Kyoto Prefecture. It recognizes individuals and organizations that embody the spirit of Japan and have made significant contributions to Japanese culture across various fields, including traditional arts, contemporary culture, food culture, and travel.

Furthermore, the following sponsor companies have joined the project: - Hoshino Resorts - Hiramatsu Inc. - Wako Co., Ltd. - Lumine Co., Ltd. - SAKE HUNDRED

These companies fully align with the mission of promoting the value of Japanese culture and ensuring its succession to future generations.