Final Selection Event for '2026 Miss Amazake' Announced to Promote Japanese Traditional 'Amazake' Globally

Miss SAKE Association announced that the final selection for the '2026 Miss Amazake' audition will take place on May 16, 2026, at Kanda Myojin Hall in Tokyo. This new project, co-produced with 'Bishoujo Zukan', aims to discover next-generation ambassadors who will promote the charm of Japan's traditional fermented drink, Amazake, both domestically and internationally. Twelve finalists will compete for the Grand Prix and other awards. Winners will receive opportunities to produce Amazake with traditional sake breweries and participate in various international cultural events.