Supporting Creation, Connecting with Gratitude: Manpuku Co., Ltd. Launches Multi-functional EC Mall 'Manpuku Miyazaki Marche' on July 1 to Protect Fair Profits for Primary and Secondary Industries in Miyazaki

Manpuku Co., Ltd. (Headquarters: Aya Town, Higashimorokata District, Miyazaki Prefecture; Representative: Natsumi Hitaka) will fully launch the online sales management mall 'Manpuku Miyazaki Marche' on Wednesday, July 1, 2026, featuring carefully selected foods and specialty products manufactured in Miyazaki Prefecture. This initiative will be simultaneously deployed on a total of five major platforms: Amazon, Yahoo! Shopping, Mercari, BASE, and the company's own EC site. It aims to restructure the traditional supply chain that often results in 'wholesale sales at unfair prices' and build a 'sustainable distribution model' where fair profits and gratitude circulate to producers.

Background of Establishment: A 'Promise' to Change the Reality on the Ground

At the core of the launch of 'Manpuku Miyazaki Marche' is deep respect for producers working at the forefront of primary and secondary industries. In conventional distribution structures, there have been issues such as transactions at prices unwanted by producers and a lack of proper valuation within the one-way supply chain.

We define this project not as mere words but as a 'promise' to genuinely change the reality on the ground. 'Supporting creation, connecting with gratitude.' We aim to create a place in Miyazaki where everyone, from the hardworking producers to the buyers who receive the products, is bound by gratitude, and producers can have the biggest smiles.

Fully Integrated EC Management That Does Not Burden Producers

In online sales, the biggest barrier for producers is 'operational resources and costs.' EC management requires enormous experience and effort, including product photography, description writing, customer management, shipping operations, and logistics cost management.

With 'Manpuku Miyazaki Marche,' Manpuku Co., Ltd. handles all backend operations and listing/management across the five major malls on its own, achieving complete integration. By taking charge of everything from sales to logistics, it significantly reduces operating costs and passes those savings back to sellers. Producers can obtain an environment where they can focus 100% on 'making their proud products.'

Leveraging Proven Success: Rakuten No.1 Achievement and 'SNS × Ambassador' Communication Strategy

No matter how good the product, it means nothing if it doesn't reach people. Manpuku Co., Ltd. has a track record as a promoter.

During the 'Rakuten Super Sale' in September 2022, its own product achieved the No.1 daily ranking in the spice category (out of approximately 280,000 items) just six months after opening. This success know-how will be fully applied to 'Manpuku Miyazaki Marche.'

Strong gateway: Official account and multiple influential ambassadors simultaneously disseminate information

Co-creation with producers: Thorough support for opening SNS accounts, with Manpuku acting as a hub for diffusion

Safe for beginners: One-on-one guidance for those inexperienced with social media

*Image of Rakuten No.1 achievement

Participation of Mr. Tahara, President of Miyazaki Food Research, a Leading Authority on Miyazaki Cuisine

Sympathizing with the concept of this project, Mr. Tahara, President of Miyazaki Food Research Co., Ltd., has joined as an advisor.

With Mr. Tahara's advice, including export sales to Asia, the lineup endorsed by professionals who know Miyazaki's food inside out will adorn the mall.

Future Outlook: Limited-Edition Rice Grown with Water from the 'Aya River' Selected as One of Japan's 100 Famous Waters to Be Sold Within the Year

In the future, specialty products from Aya Town, Miyazaki Prefecture (a UNESCO Eco-Park town) where Manpuku is based, will be introduced. Rice grown with the pure water of the Aya River, which springs through laurel forests, and crafted with care by local farmers for their own use—a 'non-sale item'—will go on sale in limited quantities within the year.

Through 'Manpuku Miyazaki Marche,' Manpuku Co., Ltd. will deliver the producers' passion and true value from Miyazaki to across Japan and to Asia.

【Service Overview】

Mall Name: Manpuku Miyazaki Marche

Opening Date: Wednesday, July 1, 2026 (scheduled)

Deployment Platforms: Amazon, Yahoo! Shopping, Mercari, BASE, own EC site

Products Handled: Food products, seasonings, agricultural products manufactured and processed in Miyazaki Prefecture

【Company Overview】

Company Name: Manpuku Co., Ltd.

Location: Aya Town, Higashimorokata District, Miyazaki Prefecture

Representative: Natsumi Hitaka, President

Business Description: Development and EC sales of regional specialty products, online mall operation and distribution management, SNS marketing support

【Inquiries】

Manpuku Co., Ltd.

Contact: Hitaka

Email: [email protected]