Mian Beauty推出了針對嚴重受損髮質的新護髮品牌「NOVELLNO」，其核心概念是無縫連接沙龍護理與居家保養。在發表會上，知名美髮師內田聰一郎亦出席，並公布一項調查結果，顯示100%的試用美髮師都願意向顧客推薦該產品。
化妝品製造商三口產業株式会社於5月18日為其新護髮品牌「NOVELLNO」舉行了產品發表會。該品牌專為因反覆漂染和熱處理而受損的髮質設計，旨在「無縫連接沙龍護理與居家保養」。活動特別邀請了頂尖美髮師內田聰一郎先生作為嘉賓，他分享了產品使用心得並進行了現場諮詢示範。根據會中公布的調查，100%體驗過該產品的美髮師表示會推薦給顧客。NOVELLNO採用獨家「超內部修復」技術，目標是將沙龍級的護髮效果持續到顧客下次光臨為止。
FACT BOX · 重點整理
- 來源：PR TIMES
- 分類：Product Launch
常見問題
What is the new hair care brand 'NOVELLNO'?
NOVELLNO is a new hair care brand by Mian Beauty (Mikuchi Sangyo Co., Ltd.) designed for highly damaged hair, especially from repeated bleaching and heat treatments, aiming to provide care that surpasses one's natural hair.
What is the core concept of NOVELLNO?
The core concept is to 'seamlessly connect salon care and home care,' providing a continuous care experience that maintains and updates the 'just-left-the-salon' look until the next visit.
Who was the special guest at the launch event?
The special guest was Soichiro Uchida, a leading hairstylist and representative of the salon LECO, who shared his positive experience using the products and performed a live counseling session.
What are the key technologies in NOVELLNO products?
The brand features proprietary technologies for 'super internal repair,' including 'Hyper Nano CMC' for enhanced penetration, 'CMC STABIX' for stabilizing components within the hair, and 'PPT INFIXSE' for uniform protein distribution.
How was NOVELLNO received by professional hairstylists in the pre-launch survey?
In a pre-launch survey, 100% of hairstylists who tried NOVELLNO said they would recommend it to their clients, praising its ability to achieve hair that is 'strong yet supple and soft'.