Sanwa Kensetsu's 'Salt Jelly Made by General Contractors' Wins Encouragement Award at Japan Marketing Awards

Sanwa Kensetsu Co., Ltd. (Headquarters: Yodogawa-ku, Osaka; President: Naotaka Morimoto) announced that its heatstroke prevention product, 'Salt Jelly Made by General Contractors,' has received the 'Encouragement Award' at the 18th Japan Marketing Awards, organized by the Japan Marketing Association.

Key Reasons for the Award: In response to the social issue of heatstroke at construction sites, the product was developed based on real on-site experience. It was highly rated for raising awareness of the importance of heatstroke prevention by companies, centered on its identity as a product 'made by a general contractor.'

Award Comments: We view this award not just for Sanwa Kensetsu, but as recognition of the efforts of those working on construction sites in harsh environments daily. The construction industry sees high casualties from heatstroke. While we build comfortable environments for others, we have had a strong sense of urgency regarding the fact that the workers themselves are placed in severe conditions. 'Salt Jelly Made by General Contractors' was born from these voices in the field and nurtured with the cooperation of our employees and craftsmen. I feel that sharing the reality of our work through media interviews has also served to alert the general public to the risks of heatstroke, which is a major achievement. Initially, many customers purchased it out of a desire to 'protect loved ones,' including children concerned for parents working under the blazing sun, students in club activities, and people worried about their parents working in fields far away. This spread exceeded our expectations. Although the construction industry is sometimes referred to as '3K' (demanding, dirty, dangerous), there is a genuine movement to change from within the field. We hope to convey the process and the value and charm of the industry through this product. (Mayumi Kitao, PR and Marketing, Sanwa Kensetsu Co., Ltd.)

Main Achievements: - Cumulative sales: 4.2 million units (since general sales began in 2021) - 2025 sales: 2.4 million units (approx. 3x year-on-year) - Adopters: Construction, manufacturing, logistics, local governments, educational institutions, etc. - 2025 media exposure: 58 cases (TV 24/Newspapers 7/Magazines 4/Web 18/Radio 4/Wire services 1)

Product Overview: 'Salt Jelly Made by General Contractors' is a heatstroke prevention jelly developed based on experience at construction sites. Its design, centered on hydration, allows for efficient replenishment of salt lost through sweat. Its use is spreading across diverse fields, including manufacturing, logistics, local governments, and educational institutions.