[Tottori/Misasa] Already the 2nd Round After Great Success! "Misasa Machi-Zemi" to be Held from June 10th. "Cross-Industry Collaborations" to Energize the Town Evolve to Occupy a Quarter of the Total!

The Misasa Town Chamber of Commerce (Chairman: Shigeki Fukuda) in Misasa Town, Tottori Prefecture, will hold the "2nd Misasa Machi-Zemi," a series of small-group mini-lectures where shop owners with unique specialties in Misasa Town will serve as instructors, offering their professional knowledge and tips to consumers for free. The event will run from Wednesday, June 10, 2026, to Sunday, July 12, 2026. In advance, course registration will begin simultaneously at each participating store starting Monday, June 1, 2026. (Note: Registration start dates may vary by store.)

Following the great success of the first round held last autumn, this second iteration sees a significant increase in "cross-industry collaboration lectures" where participating stores join forces. Approximately one-quarter (9 out of 36 lectures) are collaborative projects, marking an evolution into an initiative that creates new excitement beyond regional boundaries.

[Key Points and Highlights of This Event]

"Cross-Industry Collaborations" Beyond Store Boundaries Account for a Quarter of the Total! New Combinations to Energize the Region are Emerging One After Another The biggest highlight this time is the richness of the "collaboration lectures" where shop owners brainstormed ideas beyond the scope of their individual businesses.

"Long-established Japanese Confectionery Store x Super Misasa": A tasting session to uncover the secrets of rare local brand strawberries (Lecture No. 19) Santoku Kasyo Shirowakudo x Super Misasa Lecture No. ⑲ Secrets of Special Strawberries and a Blissful Tasting Time

"Dog Cafe Riku to Mugi x Misasa Onsen Ryokan Cooperative Association": A retro walking tour of the hot spring town enjoying with your beloved dog and cosplay (Lecture No. 4) Lecture No. ④ Your Dog is the Star! A Retro Walking Tour of the Hot Spring Town Decorated with Cosplay Dog Cafe Riku to Mugi x Misasa Onsen Tourism Association

"Wine Bar WINE+BAR Tantantan x Super Misasa": A pairing of exquisite fruit butter and whiskey (Lecture No. 20) By teaming up seemingly different industries, unique experiences that bring out new charms of Misasa are offered. WINE+BAR Tantantan x Super Misasa Lecture No. ⑳ Blissful Pairing ★ Enjoy Your Own Fruit Butter and Yamazaki in the Evening

Lectures Ahead of the "National Disaster Preparedness Sports Meet" Held in Tottori! A Variety of 36 Lectures from Tours with the Mayor to Health To be enjoyable for everyone from children to adults, the lectures cover four genres: "Health, Create, Eat, Learn." The lineup showcases the unique personalities of various shop owners.

Featured! 2 Lectures to Learn About Disaster Preparedness Ahead of the "National Disaster Preparedness Sports Meet 2026" to be held in Tottori Prefecture this year, two disaster preparedness lectures are planned due to growing local interest. You can learn how to prepare in a fun way through lectures like "Get Interested! Disaster Preparedness (Lecture No. 21)" and "Prepare! First Things First! ~A Talk to Avoid Panic in Emergencies~ (Lecture No. 33)."

Unique Experiences to Spark Intellectual Curiosity There are numerous experiences unique to this event, such as "Discovering the Secrets of the Town Hall! An Adult Social Studies Tour with the Mayor (Lecture No. 30)" exploring places normally off-limits like the mayor's office, health lectures, evening lectures convenient after work, hands-on crafting experiences for families, and Mölkky games.

[Machi-Zemi Event Overview]

Event Name: 2nd Misasa Machi-Zemi

Event Period: June 10, 2026 (Wed) - July 12, 2026 (Sun)

Registration Start Date: June 1, 2026 (Mon) onwards (※Please apply directly by phone to each store)

Number of Lectures: 36 in total

Participation Fee: Free (※Material fees may be charged separately depending on the lecture)

Organizer: Misasa Town Chamber of Commerce

Sponsor: Misasa Town

Official Instagram: @misasa.machizemi

[Message from the Secretariat]

The first "Misasa Machi-Zemi" held last time welcomed many visitors and served as a catalyst for creating warm connections between the local community and businesses. For this second round, the enthusiasm from the participating stores has further powered up. Driven by the desire to "collaborate more between stores and make Misasa more interesting!", many surprising cross-industry collaboration lectures have been born. Misasa Town is home to many unique and warm shop owners. We hope you will take this opportunity to experience the professional skills of the town's artisans and discover your new favorite shops. We sincerely look forward to your participation.

Misasa Town Chamber of Commerce

Misasa 973-1, Misasa Town, Tottori Prefecture TEL: 0858-43-3131 FAX: 0858-43-2929 Email: [email protected] Keywords: