In May 2026, Mitsubishi Research Institute (MRI) DCS and Virtualex Holdings entered into a business partnership to enhance customer engagement domains. The companies aim to co-develop and deploy next-generation customer engagement solutions utilizing AI and DX by fusing their respective strengths in IT infrastructure and CRM expertise.
News Overview
Mitsubishi Research Institute (MRI) DCS and Virtualex Holdings entered into a business partnership in May 2026 to enhance customer engagement domains.
By fusing MRI DCS’s system construction capabilities and AI/data utilization technology with Virtualex Holdings’ 25+ years of CRM implementation and contact center management expertise, the two companies will jointly develop and deploy next-generation customer engagement solutions leveraging AI and DX.
Background and Objectives
In recent years, driven by the expansion of non-face-to-face channels and labor shortages, customer engagement areas such as contact centers and CRM have become critical management topics. This partnership aims to complement each other's strengths and enhance problem-solving capabilities in customer engagement.
Main Initiatives
1. Enhanced Proposals: Combining system planning capabilities with operational design and VoC (Voice of Customer) expertise.
2. AI Solution Development: Jointly developing new solutions, including AI agents.
3. SME Market Expansion: Utilizing sales channels to provide new services for small and medium-sized enterprises.
4. Talent Exchange: Enhancing professional expertise and project execution capabilities between the two firms.
Future Outlook
The companies will provide AI and DX solutions to companies of various industries and sizes, starting with the financial sector, contributing to improved CX (Customer Experience) and business growth.
FACT BOX
- Source: PR TIMES
- Category: Partnership
FAQ
What is the main purpose of the business alliance between Mitsubishi Research Institute DCS and Virtualux HD?
The main purpose is to enhance and support the improvement of customer experience (CX) and business growth by providing next-generation customer engagement solutions that leverage AI and DX, complementing and integrating the strengths of both companies.
What specific initiatives will be undertaken?
Initiatives include strengthening proposal capabilities in customer engagement, joint development of solutions such as 'AI Agents' using AI and data utilization technologies, joint expansion of services for small and medium-sized enterprises through financial institution networks, and personnel exchanges between the two companies.
What are the strengths of Mitsubishi Research Institute DCS?
Mitsubishi Research Institute DCS has strengths in IT planning and system architecture, particularly in core system construction, as well as expertise in data and AI utilization technologies.
What are the strengths of Virtualux Holdings?
Virtualux Holdings has expertise and know-how in providing comprehensive support for CRM construction and contact center operations, from business design to construction and operation.
Which companies are the targets of this alliance?
The targets include various industries and sizes of companies, particularly in the financial sector, as well as small and medium-sized enterprises through DCS's sales channels.