On May 7, 2026, Nakano BC Co., Ltd. (Headquarters: Kainan City, Wakayama Prefecture, Representative Director: Koji Nakano) announced "LIFEGUARD Sour Base" as a collaborative product with "LIFEGUARD," which has captivated many people since its launch in 1986. This product is available for purchase at liquor stores nationwide and on their direct sales site Chokyuan (https://shop.nakano-group.co.jp/c/sour/lifeguardsour/lifeguardsour).
Product Overview
LIFEGUARD Sour Base is a concentrated liqueur that is diluted with carbonated water.
The recommended way to drink it is a 5x dilution with "LIFEGUARD Sour Base: Soda = 1:4".
It was developed as an "adult LIFEGUARD" that faithfully reproduces that unforgettable taste, evokes a sense of nostalgia, and can be drunk heartily. With its refreshing sensation, it can also be enjoyed as a drink during meals.
Product Details
Volume: 600ml / 1800ml
Alcohol content: 25%
Release date: May 18, 2026
Price
600ml: 1,628 yen (tax included)
1800ml: 4,818 yen (tax included)
Notes
*This product is an alcoholic beverage.
Please drink alcohol after turning 20. Drinking and driving is prohibited by law.
Please be careful when drinking during pregnancy or lactation.
*LIFEGUARD is a registered trademark of Cheerio Japan Co., Ltd.
Nakano BC Co., Ltd.
A sake brewery in Wakayama that develops products utilizing local ingredients under the theme of "niche top manufacturing." In addition to alcoholic beverages, they also sell health foods and raw materials.
Headquarters location: 758-45 Fujishiro, Kainan City, Wakayama Prefecture
(https://www.nakano-group.co.jp)
FACT BOX
- Source: PR TIMES
- Category: New Product
- Products / services: LIFEGUARD