[The taste of youth becomes alcohol!?] Lifeguard Sour Base to be released on May 18th

May 7, 2026, Nakano BC Co., Ltd. (Headquarters: Kainan City, Wakayama Prefecture, Representative Director: Koji Nakano) announced "Lifeguard Sour Base" as a collaborative product with "LIFEGUARD," which has captivated many people since its launch in 1986. This product will be available nationwide at liquor stores and the official online store Chokyuan (https://shop.nakano-group.co.jp/c/sour/lifeguardsour/lifeguardsour).

Product Overview

Lifeguard Sour Base is a concentrate type liqueur that is diluted with carbonated water.

The recommended way to drink it is a 5x dilution of "Lifeguard Sour Base: Soda = 1:4."

It was developed as an "adult Lifeguard" that faithfully reproduces that unforgettable taste, evoking a sense of nostalgia, and can be drunk heartily. With its refreshing crispness, it can also be enjoyed as an aperitif or with meals.

Product Details

Volume: 600ml/1800ml

Alcohol content: 25 degrees

Release date: May 18, 2026

Price

600ml: 1,628 yen (tax included)

1800ml: 4,818 yen (tax included)

Notes

*This product is an alcoholic beverage.

Alcohol is for those 20 years and older. Drunk driving is prohibited by law.

Be careful when drinking during pregnancy or lactation.

*LIFEGUARD is a registered trademark of Cheerio Japan Co., Ltd.

Nakano BC Co., Ltd.

A sake brewery in Wakayama that develops products utilizing local ingredients under the theme of "niche-top manufacturing." In addition to alcoholic beverages, they also sell health foods and raw materials.

Headquarters location: 758-45 Fujishiro, Kainan City, Wakayama Prefecture

(https://www.nakano-group.co.jp)