Park Seo-joon, globally popular, appointed as brand ambassador for "meet tree"

Maruyama Mokuzai Holdings Co., Ltd. (Representative Director: Daichi Maruyama, Location: Nakatsugawa City, Gifu Prefecture), a lumber manufacturer with a 100-year history, has appointed Park Seo-joon, a globally active South Korean actor, as the brand ambassador for "meet tree," a sustainable lifestyle brand that delivers a forest-rich lifestyle.

In addition, prior to the release of a new web commercial starring Mr. Park, a teaser video titled "PARK SEO JUN Encounter" will be released on meet tree's official YouTube channel and various social media platforms starting March 26, 2026 (Thursday).

Teaser Video "PARK SEO JUN Encounter" URL https://youtu.be/ajoaO7lw2LE

Reasons for Appointing Park Seo-joon as "meet tree" Brand Ambassador

meet tree has conveyed a forest-rich lifestyle to people through "Hinoki" (Japanese cypress), the origin of the brand. The reason for welcoming Park Seo-joon as brand ambassador is that his sincere and natural image, and his journey of building trust across borders, deeply resonated with the philosophy of "meet tree." Previously, when Mr. Park Seo-joon visited a sushi restaurant during his stay in Japan, he used "meet tree" hand soap and remembered its scent vividly, which created a connection.

A natural encounter with a scent born from the forest. That was the very "moment when wood and people meet" that we have cherished. This initiative...