Two IFME Skincare Products Win Awards at 'Manababy Award 2026'

Two items from the skincare line "IFME skincare" (developed by the children's shoe brand "IFME" (Ifme: Marubeni Consumer Link Corporation)) have simultaneously won awards at the "Manababy Award 2026," hosted by "Manababy" (4 million annual users), a web media outlet for expectant and postpartum mothers.

"IFME Body Wash" received an award in the "Baby Skin Care" category, and "IFME Sunscreen Aerosol Spray" won in the "Parenting Convenience Goods" category. These products were recognized for their quality, usability, and ease of integration into daily life as skincare items that support parents and children.

Award-Winning Product 1: IFME Skincare Body Wash (Award Category: Baby Skin Care)

A body wash that gently cleanses the skin of parents and children with a rich, long-lasting creamy foam.

"IFME Body Wash" is a body wash for parents and children formulated with ingredients based on pediatric dermatology. It contains plant-derived ceramide*1 to support the skin's barrier function*2. The abundant, creamy foam gently envelops the delicate skin of babies and the skin of parents and children, cleansing it healthily. It was praised as a skincare item that is easy to incorporate into daily bath time and is suitable for everyone from babies to the whole family.

Key Features

・Formulated with ingredients based on pediatric dermatology

・Plant-derived ceramide*1 supports skin barrier function*2

・Gentle cleansing with rich, long-lasting creamy foam

・Easy for parents and children to use daily

*1 Glycolipid / Moisturizing ingredient *2 Protects the skin

▼ Manababy Award Winning Page

IFME Body Wash | Baby Skin Care Category | Manababy Award 2026

Award-Winning Product 2: IFME Skincare Sunscreen Aerosol Spray (Award Category: Parenting Convenience Goods)

A convenient sunscreen spray for parents and children's outings, usable on face, body, and hair.

"IFME Sunscreen Aerosol Spray" is an SPF50+ PA++++ sunscreen spray that can be used on the face, body, and even hair, including the scalp.

Its mist, like fine fog, spreads evenly and provides a comfortable, non-sticky feel all over the body. It minimizes hand contact and is easy to use on active children, making it convenient for daily use before kindergarten or school, during outdoor play, and for leisure activities. It was recognized as a useful item that supports mothers during parenting, easily fitting into the daily lives of families on the go.

Key Features

・SPF50+ PA++++

・Waterproof formula resistant to sweat, water, and friction (UV resistance ★★)

・Usable on face, body, and hair, including the scalp

・Spreads evenly with a fine mist

・Comfortable, non-sticky feel

・Easy to use before going out, during outdoor play, and for leisure

▼ Manababy Award Winning Page

IFME Aerosol Sunscreen a | Parenting Convenience Goods Category | Manababy Award 2026

About the Manababy Award

The "Manababy Award" is an award project where expectant and postpartum mothers, who are Manababy users, and Manababy experts actually use and experience products and services that improve the quality of life for pregnant and postpartum mothers, and then evaluate and select them.

Products and services recommended for mothers during pregnancy, childbirth, and childcare are selected based on aspects such as safety, quality, usability, ease of integration, and cost performance.

The award-winning products for the "Manababy Award 2026," including the two products mentioned above, are featured on the special website (https://manababy.jp/award/2026/).

About IFME Skincare

IFME Skincare is a skincare line that considers the healthy skin of children and offers items that support the daily lives of parents and children. Based on the principles of pediatric dermatology and developmental science, it proposes skincare that is easy to use on delicate children's skin and has a texture that can be easily incorporated into busy parenting routines, ensuring comfort for everyone from babies to the whole family.

About IFME

"Growing together, walking together."

From first shoes to baby, kids, and junior sizes, IFME is available nationwide through directly managed stores, online stores, and primarily at shoe retailers. In joint research with Professor Shun Torii of the Faculty of Sport Sciences, Waseda University, IFME focuses not only on children's feet and walking but also on their surrounding lifestyles and environments, creating "shoes" that support the healthy development of children's feet.

IFME features original functions such as the "Outside Strap," designed for easy wear by children themselves, and the "Windlass Saucer ®" insole, which fosters the healthy growth of children's feet.

IFME Official Website: https://ifme.jp/

Company Overview

Marubeni Consumer Link Corporation is a lifestyle business company within the Marubeni Group, established in April 2026 through the merger of Marubeni Fashion Link Corporation and Marubeni Consumer Brands Corporation. It engages in the planning, manufacturing, and sales of apparel, footwear, and miscellaneous goods, as well as brand-related businesses. By consolidating and strengthening integrated functions from product creation to marketing and sales, and through collaboration with domestic and international group companies and partners, it aims to improve product competitiveness, propose new merchandise and brands, expand business domains and operating areas, and achieve sustainable value creation in the lifestyle sector.

URL: https://www.marubeni-cl.com/