Izawa Towel Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Masashi Izawa) is pleased to announce that its towel brand 'Towel Laboratory,' which has enjoyed overwhelming support on e-commerce sites, has surpassed 2,000 cumulative retail store introductions across Japan by the end of June 2026—just six months after the official launch of its offline retail sales project in January 2026.

Previously available exclusively online, the brand responded to strong customer demand for tactile shopping experiences and in-store purchases by announcing in December 2025 the launch of its project to expand into domestic retail stores.

Since the January 2026 sales launch, test sales at major retailers—including comprehensive supermarkets, discount stores, and large home centers—have been extremely well received, with the number of partner stores steadily increasing nationwide. Just two months after surpassing 1,000 stores by the end of April, the brand has now doubled its presence to reach 2,000 stores.

Cumulative Store Introductions (January–June 2026)

Since the project’s inception, the brand has partnered with leading regional retailers to offer a wide product lineup.

Moving forward, 'Towel Laboratory' will continue strengthening partnerships with retailers across Japan to expand its distribution network and deliver high-quality towel experiences to even more customers in their daily lives.

Official Channels

▼ Towel Laboratory Official Website https://www.izawa-towel.com/towel_kenkyujyo

▼ Owned Media: 'The Textbook of Towels' https://www.izawa-towel.com/towel_kenkyujyo/media/

▼ Official Instagram https://www.instagram.com/towel_kenkyujyo

▼ Official X (formerly Twitter) https://x.com/towel_kenkyujyo

Company Overview

Company Name: Izawa Towel Co., Ltd.

Representative: President and CEO Masashi Izawa

Headquarters: 1-26-6 Ebisu-nishi, Shibuya-ku, Tokyo

Business Activities: Planning, manufacturing, import/export, and sales of towel products

Official Website: https://www.izawa-towel.com/

FACT BOX

  • Source: PR TIMES
  • Category: Event