Tokyo "Mail Order/EC Learning Place" Seminar & Individual Consultation for SMEs - July 28 (Tue) - Free

Free seminar on "Mail Order/EC" supported by Tokyo Metropolitan Government

"Mail Order/EC Learning Place" is a free seminar that explains and introduces the basic knowledge necessary for entering mail order, product planning and PR methods, corporate examples, etc., as part of the Tokyo Metropolitan Government's Media Utilization Sales Channel Development Support Program*1, to support businesses that are newly starting mail order businesses and small and medium-sized enterprises in Tokyo that aim to restart by reviewing existing mail order businesses. We plan to hold a total of 4 seminars*2 with different themes per year.

*1 This event is operated by the Japan Direct Marketing Association (JADMA) (2F Libra Building, 3-2 Nihonbashi Kobunacho, Chuo-ku, Tokyo) as part of the Tokyo Metropolitan Government's Media Utilization Sales Channel Development Support Program.

*2 Participation in each session is optional. Partial participation is also possible.

Past results: >>

Last year's seminar (November 2025)

This year, the 2nd session will be held on July 28, 2026 (Tuesday) at Akiba Plaza in Akihabara, themed "Launch and Operation of EC/Mall Sales".

Those who have newly become in charge of mail order/EC or those who want to expand sales channels using mail order/EC are welcome to take this opportunity.

Free "Mail Order Anything Individual Consultation" also held on the same day

On the same day, we will also hold a "Mail Order Anything Individual Consultation" (free, approx. 40 minutes per company) for seminar participants, accepting any concerns regarding mail order business.

Expert consultants well-versed in mail order business will answer any questions about mail order, such as "I want to increase sales and customer acquisition for my own mail order", "I want to raise awareness without advertising costs", or "I don't know where to consult".

Please also take advantage of this!

Details and application here

Application for the 2nd session is until July 21 (Tuesday)!

<Seminar Overview>

Part 1 Lecturer: Mr. Omori

Part 1 (10:00-11:00): "Learn from Cases! Basics of Building Your Own EC Site"

For those who are about to start EC, this session will gently explain site design, product page creation, payment and logistics using case studies.

● Lecturer: Nagisa Omori, Representative Director, Oju Consulting Co., Ltd.

<Profile> After experience in product planning and web production at Felissimo Co., Ltd., became independent. Supports sales promotion for small and medium-sized enterprises. Since April 2019, operates the apparel brand "Cherie Cacao" using Ghanaian fabric x Japanese sewing. Small and Medium Enterprise Management Consultant.

Part 2 Lecturer: Mr. Takahashi

Part 2 (11:10-12:10): "Basics of Operating Rakuten, Amazon, Yahoo! Shopping"

Comprehensive explanation of the basic ideas of EC malls and elements necessary for sales expansion.

● Lecturer: Shu Takahashi, Executive Officer, Savary Inc.

<Profile> Joined Savary Inc. in 2019. After engaging in store support mainly for the three major malls, expanded support area to EC marketing in general. Currently researching TikTok Shop x buzz measures.

<Overview of Mail Order Anything Individual Consultation>

Experienced consultants will answer questions about mail order.

13:10-17:00 (approx. 40 minutes per company)

*Only for those who wish among seminar participants.

*Time and consultant cannot be selected.

[Common consultation examples]

Q: I have set up my own site, but I want to know how to increase sales further.

Q: I have opened a store on an online mall, but I want to attract more customers without spending money.

Q: I have developed a new product for mail order, but I want to find a sales channel that will handle it.

Q: I am selling on EC, but I want to increase new customers.

Q: I want to start my own mail order business, but what should I do first?

Details and application here

Event Overview

[Name]: Mail Order Start/Restart Support "Mail Order/EC Learning Place" Seminar & Individual Consultation

[Date]: July 28, 2026 (Tuesday) 10:00-17:00

[Seminar] 10:00-12:10 [Individual Consultation] 13:10-17:00 *Advance registration required, 40 min/company

[Venue]: Fujisoft Akiba Plaza 5F: Reception Hall

3 Kanda Tawarai-cho, Chiyoda-ku, Tokyo, Fujisoft Akihabara Building

[Application Method]: From the official website application form, or fill in the invitation letter and apply by fax

[Deadline]: July 21, 2026 (Tuesday)

[Target]: Small and medium-sized enterprises in Tokyo that want to engage in mail order

[Capacity]: Seminar 40 people / Consultation 8 companies

[Participation Fee]: Free

*For other event details, past reports, and latest information, please check the official event website.

Apply for the event here

Operator: Japan Direct Marketing Association (JADMA)

JADMA is a public interest incorporated association representing the mail order industry, positioned under Article 30 of the Specified Commercial Transactions Act.

Organization name: Japan Direct Marketing Association

Address: 2F Libra Building, 3-2 Nihonbashi Kobunacho, Chuo-ku, Tokyo

Established: October 1983

★JADMA conducts various activities for businesses and consumers regarding mail order business!

JADMA official website: here