SevenTwo LLC (Headquarters: Ayase City, Kanagawa Prefecture; Representative: Yukihiro Kato), which operates the sauna-themed trading card project 'SAUNA TORECA,' announced that the cumulative number of issued card types has exceeded 250. Along with this, they officially launched the new service for sauna enthusiasts, 'Sauna Toreca For USER' (commonly known as 'User Toreca'), and started accepting orders on their online store.
### What is Sauna Toreca? With the concept of 'Enjoy collecting even at the sauna,' Sauna Toreca is a project that turns saunas, hot bath facilities, heat-wavers (neppashi), aufguss masters, and whisking maestros into trading cards, promoting sauna culture in a new format. Since its release in July 2025, it has been introduced to over 120 sauna facilities and performers nationwide, with more than 250 card types issued. In addition to distributing collaboration cards at Japan's largest sauna events like 'JAPAN SAUNA FESTIVAL 2025,' new forms of interaction are emerging through collection and social media sharing.
### The Joy of Turning Yourself into a Trading Card 'Sauna Toreca For USER,' launched this time, expands the target audience from facilities and performers to individual sauna users. By combining favorite images and text through the online store, users can create their own unique cards. While existing cards are sold directly by facilities or performers, 'User Toreca' is specifically designed as an exchange card for communication among users and is not intended for resale. It can be produced from a small lot of 30 cards and used in various ways, such as exchanging with sauna friends, networking at events, or as a business card substitute. This user-participation service allows fans to become part of the Sauna Toreca world.
### Product Overview - Product Name: Sauna Toreca For USER - Sales Format: Ordered via online store - Specifications: Trading card size (63x88mm), double-sided color on-demand printing, rounded corners, 15 variations total (3 types x 5 colors) - Price: From 3,980 yen for 30 cards (tax included, shipping extra) - Delivery: Usually ships within 5-7 business days after design confirmation *Price includes design fee. Package deals with keychains and stickers are also available.
After ordering, users submit image data and preview designs via email or the official LINE account. SevenTwo handles everything from design to printing and cutting in-house, enabling high-quality semi-custom cards even in small lots.
### New Related Goods The official online store also started selling related items, including acrylic keychains, stickers, card holders for storing cards, and hand & neck straps.
### Representative Comment Yukihiro Kato, Representative of SevenTwo LLC: 'Sauna Toreca is not just for collecting; it is a tool for supporting saunas and performers through sharing. Amid rising fuel costs affecting facility operations, I believe these cards can offer small but meaningful support. We hope users find joy in creating their own cards to connect with others and further invigorate sauna culture.'
FACT BOX
- Source: PR TIMES
- Category: New Product
- Dates in source: JAPAN SAUNA FESTIVAL 2025