Cocoluce to Host One of the Largest Beauty Festivals '3rd Creator Festival Hugkumi' in Harajuku in May 2026

Cocoluce LLC (Headquarters: Fukuoka Prefecture, Representative Partner: Kyohei Okamura) will hold the 'Creator Festival Hugkumi,' an experiential beauty festival that connects companies, creators, and attendees, on May 29 (Fri) and 30 (Sat), 2026, at WITH HARAJUKU HALL (Shibuya-ku, Tokyo).

For this 3rd edition, 33 popular beauty brands focusing on skincare, femcare, and inner beauty will exhibit. The event aims for its largest scale yet, targeting approximately 500 influencers and 2,000 general attendees.

At the venue, in addition to booths where attendees can 'see, try, and experience' beauty trends, there will be multiple contents including special talk shows by popular models and influencers, limited product sales, and sampling programs.

What is 'Creator Festival Hugkumi'? 'Creator Festival Hugkumi' is an experiential event connecting companies, creators, and users under the theme of 'Hugkumi' (Nurturing).

With the spread of social networking services and video platforms, the means by which companies convey their brand value are undergoing significant changes. In the beauty industry in particular, it is becoming increasingly important as a new brand touchpoint for creators and attendees themselves to actually 'experience' products and broadcast their appeal.

This event emphasizes real communication and co-creation experiences with attendees, rather than just simple product displays by companies. It creates new connections between exhibiting companies, influencers, and general attendees.

Exhibition Category List (in random order) For the 3rd event, the following exhibition categories are planned: - Skincare - Femcare - Haircare - Bodycare - Nailcare - Inner beauty - Perfume

Exhibiting Company List (in random order) Alpha Medical Co., Ltd., NEO FRONTIER Co., Ltd., Living Proof Co., Ltd., FOREVER Co., Ltd., Himawari LLC, ORMIRA&Co. Inc., anytee LLC, I-sonat Co., Ltd., KIMEI Co., Ltd., Women's Mirai Research Institute, Naiad Co., Ltd., ECH Co., Ltd., UIA Co., Ltd., ALLisGOOD Co., Ltd., Unwind Co., Ltd., Omoi Co., Ltd., Reze Co., Ltd., Takamitsu Co., Ltd., Yukinamoto Honten Co., Ltd., MOB Co., Ltd., Hosokawa Sōyaku Co., Ltd., MEI LLC, Pinole Co., Ltd., Tory Co., Ltd., Winfield Life Research Co., Ltd., Keihodo Pharmaceutical Co., Ltd., From Co., Ltd., Ohashi Chinmido Co., Ltd., 1684 Co., Ltd., Base C Co., Ltd., Amenity Corporation Co., Ltd., Cocoluce LLC

Talk Shows by Popular Models and Creators On the day of the event, special talk shows featuring popular models, influencers, and corporate guests will be held.

Speakers: Ena Nakano, Nana Owada, Amichi, Mahiro, Kojimiku, ALLisGOOD Co., Ltd., All Japan Health Industry Overseas Promotion Association (AHIA)

Talk Show Schedule (May 30) 11:30 - 12:00: Amichi 12:30 - 13:00: Mahiro 13:30 - 14:00: All Japan Health Industry Overseas Promotion Association (AHIA) 14:30 - 15:00: Ena Nakano 15:30 - 16:00: ALLisGOOD Co., Ltd. 16:30 - 17:00: Nana Owada 17:30 - 18:00: Kojimiku

Past Event Results 1st Event (September 2024) Exhibiting Brands: 19 brands Attending Influencers: 276 Total Followers: 11,019,106 followers

2nd Event (February 2025) Exhibiting Brands: 36 brands Attending Influencers: 392 Total Followers: 18,290,726 followers General Attendees: 995

Past Speakers: Kosei Shiba, Shikanoma, Kanockstar, Karen Sato, Nozomi Maeda, Honopisu, Amichi, Hikaru Mizobe, Momono Kakibuchi, Akari Yoshida, Keiichi Hasegawa, Otsugu

Future Outlook 'Creator Festival Hugkumi' plans to be held twice a year moving forward. In addition to events in Tokyo, we are also considering holding events in regional areas to promote regional revitalization initiatives under the theme of 'Nurturing.' In regional events, we aim to disseminate local charm and foster the next generation of human resources through catering utilizing local ingredients, PR of local specialty products, participation of local students in event management, and regional PR activities by guest speakers. The next event is planned for the Kyushu area.