Source: Materials provided by PHOTOGRAY

KARROT COMPANY LLC (Headquarters: Shibuya-ku, Tokyo; Representative: Akira Kimura), a practical business partner connecting social issues and global trends through business, has concluded an exclusive agency agreement (as of July 2026) with APR Co., Ltd. (Headquarters: Seoul, South Korea), a leading listed company in Korea’s beauty and entertainment industry, to become the sole authorized distributor in Japan for 'PHOTOGRAY,' its globally expanding, ultra-popular photo booth (Korean-style photo sticker machine) brand.

Under this agreement, KARROT COMPANY will begin full-scale deployment of PHOTOGRAY’s cutting-edge photo booths to amusement facilities, commercial complexes, apparel and entertainment stores across Japan. Furthermore, the company will support planning and rollout of experiential content that goes beyond traditional photo booths by integrating IPs and events.

As the first initiative, KARROT COMPANY will support the operation and domestic rollout of a special collaborative pop-up store with 'KCON JAPAN 2026,' one of the world’s largest K-pop cultural festivals, part of a global project led by APR. The pop-up will be held from July 14 (Tue), 2026, to August 2 (Sun), 2026, at five locations across Japan, including the main venue in Harajuku.

What is 'PHOTOGRAY,' the brand receiving overwhelming support from Gen Z?

Among numerous Korean photo booth brands, 'PHOTOGRAY' currently stands out with the highest growth and momentum. Its parent company, APR, is one of Korea’s top beauty brands, operating popular brands such as 'medicube' and 'APRILSKIN' that enjoy immense popularity among Gen Z women. Thanks to this strong foundation, PHOTOGRAY excels at capturing user needs and trends faster than anyone else, and actively introduces cutting-edge content and new features to keep customers engaged.

Long-awaited details revealed: Overview of 'KCON JAPAN 2026 × PHOTOGRAY' pop-up

Here, we unveil the much-anticipated pop-up event details, including the ability to take photos with limited-edition photo frames featuring popular artists, even before full event information is widely released.

Event Period: July 14 (Tue), 2026 – August 2 (Sun), 2026

Photo Session Fee: 1,000 JPY per session (tax included) ※ Two identical prints will be provided per session.

Photo Time Limit: To reduce congestion, each group will have a maximum of 4 minutes for their session (allowing approximately two photo attempts within the time).

Pop-up Event Special Website: https://photogray.com/page.php?pgid=kcon_samsung_event

【Venues and Admission Methods】

① Main Venue (Reservation-only / Advance booking required)

A specially designed venue in Harajuku, the holy land of Gen Z, where visitors can fully immerse themselves in the brand’s universe. For safe and secure operations, this venue operates on a full reservation basis.

Venue: MIL GALLERY JINGUMAE (2F, 4-25-28 Jingumae, Shibuya-ku, Tokyo 150-0001)

Advance Reservation URL (Reservation required): https://airrsv.net/phog/calendar

② Satellite Venues (4 locations total / No reservation required / Walk-in available)

Satellite venues where anyone can drop in without prior reservation.

ARIAKE GARDEN (Ariake Garden): 2F, 2-1-8 Ariake, Koto-ku, Tokyo 135-0006 (Event space next to Grandir)

Karaoke Room Utagahara, Ikebukuro Nishiguchi Koen-mae Store: 1F, Ikebukuro Park Building, 1-13-5 Nishi-Ikebukuro, Toshima-ku, Tokyo 171-0021

Karaoke Room Utagahara, Kamata Station Higashiguchi Store: 5-10-9 Kamata, Ota-ku, Tokyo 144-0052

Karaoke Room Utagahara, Kaihin-Makuhari Kitaguchi Ekimae Store: 6F, aune Makuhari, 1-14 Hibi, Mihama-ku, Chiba City, Chiba Prefecture 261-0021

【Featured Participating Artists (in alphabetical order)】

ALPHA DRIVE ONE / DXTEEN / FLARE U / H//PE Princess / INI / IS:SUE / izna / JO1 / KickFlip / ME:I / MODYSSEY / NiziU / ZEROBASEONE

Comment from Akira Kimura, Representative of KARROT COMPANY LLC

The core members of KARROT COMPANY, including myself, and the network we have built, possess deep expertise in the business practices and on-site operations of Japan’s amusement and entertainment industries. We take pride in having led the Japanese market entry of major Korean photo booth companies from the ground up and driven their explosive growth on the front lines, backed by solid achievements.

Our mission has always been to deliver the best of overseas trends to Japanese customers as quickly and authentically as possible. We accepted the role as the sole agent for 'PHOTOGRAY,' currently the most dynamic major Korean photo booth brand, because we are confident in its overwhelming quality and service capabilities that surpass existing Korean and traditional Japanese photo booths.

We highly recommend this product to facility operators and managers. During the KCON JAPAN 2026 pop-up event, we invite you to visit the main venue in Harajuku (MIL GALLERY JINGUMAE). There, you can directly experience PHOTOGRAY’s sophisticated design, immersive brand world, and the overwhelming enthusiasm of its customers.

As a strong behind-the-scenes partner supporting new market expansions in Japan, we look forward to collaborating with you to shape the future together. We welcome inquiries from industry stakeholders.

For Facility Operators and Managers (B2B): Introduction Support

KARROT COMPANY provides full support for introducing and installing 'PHOTOGRAY' photo booths in amusement and commercial facilities nationwide.

Zero burden for operators: With a rental agreement, facilities can adopt the latest Korean photo booth trend without the hassle of initial setup or daily operational load (minimum rental period: 6 months). For operators aiming to maximize revenue, standard purchase models are also available.

Start with rental: Test PHOTOGRAY’s customer attraction power and profitability through a rental agreement.

【Inquiries and Consultations on Photo Booth Introduction】

KARROT COMPANY LLC (Karrot Company)

Contact: General Manager Kimura

Mail: [email protected]

FACT BOX

  • Source: PR TIMES
  • Category: Partnership