Open Design Launches Generative AI Platform "OWM for Business" to Revolutionize Fashion Planning and Design Processes.

Open Design LLC has launched "OWM for Business," a generative AI service for corporations designed to support the initial stages of planning and design for fashion brands and apparel companies. This service generates design proposals before product commercialization based on text, reference images, and a company's archives, aiding in comparison and decision-making during the planning phase. "OWM for Business" provides an environment where designers, merchandising (MD) staff, sales, PR, e-commerce personnel, and management can refer to common visuals for more concrete discussions and decision-making.

OWM for Business Generation Screen

[Fashion Planning Begins Before Commercialization, Turning Abstract Concepts into Shareable Decision-Making Materials]

In the fashion industry, multiple tasks such as planning meetings, sales proposals, and exhibition preparations proceed simultaneously even before samples and looks are completed. At this stage, actual products and finished images are not yet fully available, requiring alignment of planning direction based on words, rough drafts, reference images, and past materials.

Consequently, discrepancies in image perception can easily arise between departments, leading to abstract planning meetings or decisions being postponed until samples are ready.

To strengthen early-stage planning leadership, Open Design has developed "OWM for Business" utilizing generative AI. This service supports crucial business discussions such as "What to plan?" and "Which direction to proceed?"

OWM for Business Image Generation Example

[Three Values Supported by OWM for Business in Planning Operations]

01

Transforming Pre-Commercialization Planning Concepts into Quickly Shareable Visuals

Generates multiple fashion design proposals based on planning themes, target audiences, colors, material textures, and reference images. By visualizing the planning direction, which is difficult to share through words and documents alone, from the initial stage, it supports planning meetings and design review preparations. It reduces the time designers spend creating explanatory images, making it easier to explore more design ideas and planning possibilities.

02

Facilitating Comparison, Discussion, and Selection Before Sample Creation

Generated design proposals can be compared in a list, and their review status (e.g., "Adopted," "Candidate," "Rejected") can be recorded. Starting from a preferred design, multiple options can be compared and considered by expanding to similar designs, color variations, different materials, or ghost mannequin images. By having members with different roles, such as designers, product planners, sales, PR, and management, discuss while looking at the same visuals, discrepancies in understanding can be identified early, allowing for alignment of planning direction without waiting for sample completion.

03

Accumulating Design Trials and Decisions as Brand Assets

Generated design proposals and review history can be saved in a library for searching, organizing, and team sharing. By preserving the planning and decision-making process, such as "with what intention was this design or direction chosen?", it supports the accumulation and reference of the brand's worldview and design policy across seasons. Adopted proposals that have undergone repeated review can be linked to the next steps of specification review and specification sheet creation.

[Anticipated Usage Scenarios]

OWM for Business is envisioned not only for design work but also as an environment for sharing planning direction among stakeholders and preparing materials for decision-making.

Scenario

Usage Example

Planning Meetings / Season Concepts

Visualizing multiple proposals based on themes and target audiences to discuss the direction early on.

MD Composition / Product Development

Visualizing considerations for items, colors, and material textures to support comparison and prioritization of composition proposals.

Sales Proposals / Exhibition Preparation

Used as a basis for sharing planning intent before sample completion and for considering proposal materials and exhibition concepts.

Shared Understanding with PR, EC, and Management

Sharing the brand's worldview and planning direction from the pre-commercialization stage to concretize inter-departmental dialogue.

[AI is a Support Tool for Better Decision-Making, Not a Replacement for Creativity]

"OWM for Business" is a valuable tool not only for design work but also for sharing planning direction among stakeholders and simplifying decision-making. AI is not intended to replace designers' sensibilities but rather to assist in making better judgments.

[Future Outlook]

Open Design aims to evolve fashion design from a specialized domain for a select few into an open creative space where anyone can bring their ideas to life and create new value.

In the future, the company plans to build a system that not only generates new designs by leveraging corporate archives and planning assets but also connects those designs to pattern and specification creation. By more smoothly connecting processes such as planning, design, pattern making, and specification review, they aim to create an environment where diverse stakeholders, including brands, designers, pattern makers, and planners, can co-create while sharing the same vision.

From the moment an idea is born until it reaches the world as a product. Open Design is working to enhance the functionality of OWM for Business, aiming to become a new infrastructure that greatly expands the possibilities of fashion creation.

Open Design LLC

CEO: Tadashi Kajiwara

[Service Overview]

Service Name

OWM for Business

Service Content

AI fashion design/planning support service for fashion brands and apparel companies

Primary Target Audience

Designers, planners, MDs, product developers, brand managers, sales, PR, EC, management, etc.

Main Applications

Visualization of planning proposals, comparison/decision-making, variation development, library organization/sharing, specification sheet creation

Pricing and Implementation Plans

Free Demo / Consultation for Implementation

For companies interested in OWM for Business's detailed features, implementation consultations, or free demos, please inquire via the corporate service page or the email address below.

Corporate Service Page

https://open-wardrobe-market.com/enterprise

Inquiries

[email protected]

[Company Profile]

Open Design LLC is a company dedicated to creating new mechanisms for fashion creation, work, and co-creation, under the banner of "Open Fashion Design and Unleash the Potential of Creation." Through recruitment services, skill sharing, and the generative AI service "OWM," they visualize creators' experience, skills, works, and ideas, creating a new space where talent meets companies and aspirations meet jobs.

・Company Name: Open Design LLC

・CEO: Tadashi Kajiwara

・Established: December 15, 2020

・Business Activities: Fashion Creative Agency

(Career support, skill sharing, design sharing, creator community management)

・Company Website: https://opendesign.tokyo/

・OWM App (for consumers): https://open-wardrobe-market.com/

[Inquiries Regarding This Matter]

Open Design LLC OWM Operations Office

[email protected]