Incense Made with Mugwort Distillate Changes the Aroma of Daily Life - From the Utilization of Idle Farmland in Shinshu

YOMOGI BASE LLC (Location: Suwa City, Nagano Prefecture / Representative: Hiroki Yazawa) launched "Mugwort Incense" (30 sticks, 2,750 yen including tax) on June 26, 2026, via its official online store. This incense is made using mugwort from Shinshu.

While standard incense is kneaded with water and binder powder, this product is kneaded with mugwort distillate. It is finished using an unprecedented manufacturing method. When combined with sandalwood, it creates a mellow and calming aroma that suppresses the unique grassy scent of mugwort. Furthermore, it has a unique characteristic not found in conventional incense: the ash does not crumble after burning but remains solidified in one shape.

One of the fields is land where idle farmland, unused for a long time, has been revitalized. This stick was born from the act of planting mugwort again in a field that had fallen into disuse.

*Incense holder sold separately.

Representative's Comment

"When people hear 'mugwort,' they probably think of the scent of kusamochi (mugwort rice cake). However, mugwort has long been a companion to our lives as a herb for well-being. We want to cultivate disused fields again and deliver that mugwort as 'a few minutes to light a fire at the end of the day' from off-time to on-time. We want people to incorporate mugwort into their daily lives and experience its power.

Also, it's surprising that the ash solidifies and remains after burning. This is something you have to try to believe. We would be happy if mugwort could be an opportunity to reconsider one's lifestyle."

Hiroki Yazawa, Representative, YOMOGI BASE LLC

Three Features of This Product

1. Kneading Method Using Mugwort Distillate An unparalleled formulation where incense is kneaded not with water, but with mugwort distillate.

2. Ash Solidifies After Burning The ash does not crumble and scatter but remains in one shape. It is easy to clean and has a surprising quality that makes you want to take a photo.

3. Mellow Aroma Combined with Sandalwood A calming aroma where the mugwort is not too prominent. You can concentrate on your own time without being distracted by the scent.

Updating the Memory of "Mugwort = Kusamochi"

Many people may associate mugwort with the scent of kusamochi. "Mugwort Incense" is kneaded with mugwort distillate and blended with sandalwood to create a smooth aroma while retaining its mugwort character. Because the mugwort is not too dominant, it can be used as a "switch" to transition your day without being distracted by the scent itself.

The aroma is subtly sweet and refreshing.

Ash Remains Solidified After Burning

With regular incense, the ash crumbles and scatters after burning, but "Mugwort Incense" maintains its shape with the ash solidified into one piece. In addition to the practical benefit of easy cleaning without scattering, the discovery of "it turns out like this" adds a small joy each time it's burned. This feature is also well-suited for in-store demonstrations and social media posts.

Mugwort field in Fujimi Town, Nagano Prefecture

From Idle Farmland in Shinshu. Mugwort for Daily Life

YOMOGI BASE continues its efforts to grow mugwort in Shinshu and transform it into tools for daily life and well-being. One of the fields is land that was revitalized after being unused for a long time.

Planting mugwort again in land that was no longer in use. The materials harvested from this endeavor are released as tools to support daily life, such as lotions, balms, and now, incense.

Our wish is for mugwort to be integrated into the flow of everyday life, not just for special occasions.

Product Overview

Product Name

Mugwort Incense

Contents

30 sticks

List Price

2,500 yen (excluding tax)

Main Ingredients

Shinshu-grown mugwort distillate, sandalwood

Other Features

- Kneading method using mugwort distillate - Ash solidifies

Release Date

June 26, 2026

Sales Channel

YOMOGI BASE Official Online Store

Related Products Also Available

Incense Holder (Artisan Crafted / One-of-a-kind / 1,980 yen including tax)

Mugwort Lotion (200ml / 3,300 yen including tax)

Mugwort Balm (20g / 1,850 yen including tax)

*Lotion and balm use mugwort from Suwa, Shinshu.

Inquiries Regarding Wholesale and Handling

We are accepting inquiries from stores and businesses considering wholesale or handling of "Mugwort Incense" and other YOMOGI BASE products.

Mugwort, Daily Life, Well-being. Create space in your heart.

YOMOGI BASE LLC

Company Overview

YOMOGI BASE is a brand that grows mugwort in Shinshu, processes it, and delivers it as tools for daily life and well-being. By revitalizing unused land for mugwort cultivation, we aim to provide opportunities to reconsider daily life through products such as lotions, balms, and incense.

Brand Name: YOMOGI BASE

Operating Company: YOMOGI BASE LLC

Location: Suwa City, Nagano Prefecture

Representative: Hiroki Yazawa

Business Activities: Cultivation, processing, and sales of Shinshu-grown mugwort

Official Online Store: https://yomogi-base.jp/

YOMOGI BASE LLC

YOMOGI BASE is a company that creates daily life and well-being with mugwort.

We consistently handle products such as lotions, balms, incense, mugwort for mugwort steaming, and mugwort tea, centered around "mugwort," a plant that has long been close to the lives of Japanese people, from our own cultivation in Shinshu. Our goal is not simply to create natural products. Through mugwort, we aim to remind people of "a few minutes of space to face oneself" amidst their busy lives. This is our consistent theme.

Mugwort, Daily Life, Well-being. Create space in your heart.

At the root of our business is a focus on the region. By utilizing the regional resource of Shinshu mugwort and circulating it within the region from cultivation to sales, we aim to contribute to solving regional issues, the physical and mental health of its residents, and the circulation of the regional economy. We are also expanding initiatives such as cultivation experience in the fields and community building centered around mugwort.

Going forward, YOMOGI BASE will continue to cultivate the culture of daily life and well-being, little by little, through the single plant of mugwort.