When will Idaten Shouten Hamachou store open?

It will grand open on May 25, 2026 (Monday).

What are the features of Idaten Shouten Hamachou store?

It serves ramen with 'no additives, fermented' soup, fully utilizing the fermented seasonings from Idaten Brewing, which has a 200-year history in Kagoshima, and creates a 'Japanese modern' space right in the heart of the city.

What are the features of Idaten Shouten's ramen?

The ramen features a 'no additives, fermented' soup, built solely on the natural flavors of ingredients like black vinegar, miso, and soy sauce, refined over 200 years.

What kind of company is operating it?

The roots lie in 'Idaten Brewing', a joint-stock company with 200 years of brewing history in Kirishima City, Kagoshima Prefecture, and the operation in Tokyo is handled by 'Jonzon Tokyo LLC'.

What kind of menu will be available at the Hamachou store?

The main menu will feature three signature dishes: soy sauce ramen, wheat miso ramen, and black vinegar fragrant dan dan pot noodles.

Bringing 200 Years of Fermentation Expertise to Tokyo: 'Date Shoten Awajicho' Grand Opening May 25, 2026

Published May 22, 2026 6:30 PM ・ Updated Jun 14, 2026 9:14 AM ・ 4 min read ・ Source: PR TIMES

Date Jozo, a 200-year-old brewery based in Kagoshima, is expanding its ramen brand 'Date Shoten' to Tokyo. The first Tokyo location will open in Kanda on May 25, focusing on additive-free, fermented ingredients.

Bringing 200 Years of Fermentation Expertise to Tokyo's Kanda District

Date Jozo, a traditional brewery preserving techniques for over 200 years in Fukuyama-cho, Kirishima City, Kagoshima Prefecture, will grand open its first Tokyo location, 'Date Shoten Awajicho,' on Monday, May 25, 2026, in Kanda Sudacho, Chiyoda-ku, Tokyo.

Following the successful opening of the Kagoshima flagship store, numerous requests from across the country via social media and word-of-mouth have led to this initial expansion into the Tokyo metropolitan area.

### Background: Demand for Safe and Secure Food

Since its opening in November 2025, the Kagoshima main store has gained widespread attention. In particular, its 'additive-free, fermented' soup, which uses Date Jozo's black vinegar, miso, and soy sauce, has been highly praised by those seeking health-conscious and safe food options.

### Concept: Blending Tradition with Youthful Energy

The Tokyo Awajicho store is designed to offer a 'modern Japanese' atmosphere in the heart of the city. A team of young staff will operate the store with a passion for sharing the traditional fermentation culture.

### Key Menu Items

The store will feature its three signature dishes: - **Kakui Soy Sauce Ramen**: A light chicken-based soup flavored with their signature sweet soy sauce, 'Kanro.' (1,100 yen) - **Kakui Barley Miso Ramen**: A rich, deep-flavored miso ramen using countryside-style barley miso. (1,100 yen) - **Black Vinegar Tantan Tsubo Mazesoba**: A dish inspired by traditional 'tsubo' (pot) fermentation techniques, featuring black vinegar and aromatic condiments. (1,150 yen)

### Store Information

- Store Name: Date Shoten Awajicho - Opening Date: Monday, May 25, 2026 - Location: 1F Yamakatsu Building, 1-2-3 Kanda Sudacho, Chiyoda-ku, Tokyo - Business Hours: 11:00 AM – 11:00 PM (Last Order 10:30 PM) - Operated by: Jonzon Tokyo LLC

Looking ahead, Date Jozo plans to expand its presence in urban areas, develop gift products for nationwide shipping, and promote regional food culture through social media and events.

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Source: PR TIMES
Category: New Product

Bringing 200 Years of Fermentation Expertise to Tokyo: 'Date Shoten Awajicho' Grand Opening May 25, 2026

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Bringing 200 Years of Fermentation Expertise to Tokyo's Kanda District

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