Ajinomoto AGF, Inc. will launch a new TV commercial for its 'Blendy®' Potion series, 'Let's Potion Pompompurin,' featuring a collaboration with Sanrio's popular character Pompompurin. The commercial will be broadcast in the Kanto, Kansai, and Chukyo regions starting May 21, 2026, and will also be available on the official Ajinomoto AGF YouTube channel.

The portion beverage market is expanding, driven by increased opportunities for iced drink consumption at home due to rising temperatures and a growing demand for individual packaging. The 'Blendy®' Potion series saw significant growth of approximately 160% year-on-year in fiscal 2025. To celebrate the 30th anniversary of Pompompurin's debut, he has been welcomed as the official supporter to create this new campaign.

The commercial is an homage to last year's campaign featuring Nana Eikura, with Pompompurin singing the catchy 'Po-Po-Po-Po-Potion♪' original song. Web videos will also be released simultaneously.

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  • Source: PR TIMES
  • Category: キャンペーン