What is the purpose of Ajinomoto AGF's and Yamagata Prefecture's My Bottle Campaign?

The campaign aims to reduce plastic waste and promote the use of personal bottles. It aligns with and supports Yamagata Prefecture's 'Zero Carbon Yamagata 2050' initiative.

What are the dates and details of the campaign?

The campaign runs from May 30, 2026, to August 31, 2026. By responding to a survey via a QR code on in-store POP displays, 200 winners will receive an original bottle made by Yamagata Prefecture.

What is the scale of the campaign?

In the first year (2024), it involved 12 companies, 154 stores, and 30 winners. By the third year, it has expanded to 16 companies, 312 stores, and 200 winners.

What are the features of 'Blendy®' My Bottle Sticks?

These are stick-type beverages that dissolve in water, reducing plastic usage by about 88% compared to PET bottles. The Decabo Score visualizes CO2 emissions.

Where can I find more details about the campaign?

You can find more details on the My Bottle awareness POP displays at supermarkets and drugstores in Yamagata Prefecture, or on the campaign website.

Yamagata Prefecture Personal Bottle Promotion Campaign Expands for the Third Consecutive Year

Published May 22, 2026 8:00 PM ・ Updated Jun 14, 2026 4:52 PM ・ 3 min read ・ Source: PR TIMES

Ajinomoto AGF is launching a personal bottle promotion campaign across 312 stores in Yamagata Prefecture starting May 30, 2026, based on their partnership agreement. Now in its third year, the campaign involves 16 companies and includes a giveaway for 200 winners to encourage environmentally conscious behavior.

Ajinomoto AGF Co., Inc. (Ajinomoto AGF) will launch a personal bottle promotion and giveaway campaign at supermarkets and drugstores throughout Yamagata Prefecture starting May 30, 2026, coinciding with "Zero Waste Day," based on a partnership agreement regarding plastic waste reduction signed with Yamagata Prefecture in 2024. This initiative, a public-private partnership with Yamagata Prefecture, is entering its third year and continues to expand in scale.

The campaign began in 2024 with 30 winners across 12 companies and 154 stores. Following a successful 2025 campaign where applicants exceeded 2,000, this year the number of participating companies and stores has expanded to 16 companies and 312 stores, with 200 winners to be selected.

Yamagata Prefecture has declared the "Zero Carbon Yamagata 2050" goal and is promoting plastic waste reduction and the use of personal bottles. Ajinomoto AGF supports these efforts by promoting the daily use of personal bottles through its stick-type "Blendy® My Bottle Stick" series.

[Campaign Details] 1. Personal Bottle Promotion: Educational POP displays will be placed near personal bottle beverage products at "Mottainai Yamagata" participating retail stores to encourage use. 2. Personal Bottle Giveaway: Customers who scan the QR code on the store POP and complete a survey will be entered into a draw to win one of 200 "Yamagata Prefecture Original Bottles."

Application period: May 30, 2026 (Sat) to August 31, 2026 (Mon).

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Source: PR TIMES
Category: キャンペーン

Yamagata Prefecture Personal Bottle Promotion Campaign Expands for the Third Consecutive Year

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