Ajinomoto AGF, Inc. (President and Representative Director: Norihito Shimamoto, hereinafter referred to as Ajinomoto AGF) will launch the "Cooling Break Action for Working People" in July 2026, promoting a "Cooling Break for Working People" that refreshes the mind while hydrating, utilizing "Blendy®" My Bottle Stick.

"Blendy®" My Bottle Stick is a stick-type drink for my bottles that can be instantly prepared with water, featuring refreshing teas and other flavors. Since April 2026, we have been broadcasting TV commercials with the tagline "Instantly Prepared, Refreshingly Fragrant My Bottle Tea," conveying the product's ease of use and deliciousness that can instantly brighten one's mood to many customers.

An "Awareness Survey on Hydration" conducted by Ajinomoto AGF last year revealed that while the importance of hydration is widely recognized, many respondents admitted to postponing it due to busyness. Furthermore, this year's "Awareness Survey on Hydration and Rest During Work in Summer" revealed that one in three people are not getting enough rest to reset their mood and refresh themselves due to stress and fatigue during their busy daily work. In recent years, the importance of consciously taking breaks and regulating one's physical and mental state has also been gaining attention, with "cooling breaks" being introduced during sports matches, including soccer.

In light of these circumstances, Ajinomoto AGF will implement the "Cooling Break Action for Working People" as an initiative to promote the incorporation of "Cooling Breaks for Working People" into daily life, which are times to hydrate both the body (hydration) and mind (mood) simultaneously amidst busy daily routines, with "Blendy®" My Bottle Stick.

Through "Blendy®" My Bottle Stick, which can be instantly prepared with water and offers a refreshing fragrance with a single sip to brighten your mood, Ajinomoto AGF will provide opportunities to replenish not only "hydration" but also "mood"*, supporting the mental and physical health of busy working individuals.

* An act proposed by Ajinomoto AGF to refresh the mind through mood-boosting activities.

▼ Click here to download the "Awareness Survey on Hydration and Rest During Work in Summer"

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"Cooling Break Action for Working People" Implementation Overview

1 Recruitment of Companies and Organizations Supporting "Cooling Break for Working People" and Provision of Sample Kits

Contents Provided: "Blendy®" My Bottle Stick Sample Kit (Free of charge) *1 set per company

<Set Contents>

・"Blendy®" My Bottle Stick (6 sticks per box) x 8 boxes

・Countertop display unit

・Countertop POP

Number of Companies to Recruit: Approximately 50 companies *Selection may be made based on application status.

Application Period: July 21, 2026 (Tue) - August 10, 2026 (Mon)

Eligibility: Companies and organizations that agree with the purpose of "Cooling Break for Working People" and can utilize this kit in their workplaces or facilities.

* Industry, business size, and number of employees/staff are not considered.

* Target entities include companies, local governments, medical institutions, educational institutions, and various corporations/organizations.

* Applications are also accepted for business sites, facilities, branches, or departments.

Contact: "Blendy®" My Bottle Stick "Cooling Break for Working People" Supporting Companies and Organizations Recruitment Secretariat [email protected]

* Period: July 21, 2026 (Tue) - September 30, 2026 (Wed) 10:00 - 17:00 (excluding Saturdays, Sundays, and public holidays)

Notes:

- This kit is scheduled to be shipped from late August to early September 2026 after the recipient is selected.

- We may request cooperation in public relations releases and social media posts regarding usage scenarios after the kit is installed.

- For details on application terms and methods, please check the special page accessible from the banner to be posted on the brand site later and the posts on Ajinomoto AGF's official X account "@agfcm2".

2 X Present Campaign Implementation

Title: "Blendy®" My Bottle Stick Cooling Break Action for Working People X Campaign

Period: July 9, 2026 (Thu) 8:00 - July 22, 2026 (Wed) 23:59

Prize: "Blendy®" My Bottle Stick 3-flavor Set [50 Winners]

<Set Contents>

・"Blendy®" My Bottle Stick Peach Rooibos Tea

・"Blendy®" My Bottle Stick Jasmine Tea

・"Blendy®" My Bottle Stick Refreshing Lemon & Vitamin C

1 box of 6 sticks each x 3 boxes in total

How to Apply: Follow Ajinomoto AGF's official X account "@agfcm2" and repost the target campaign post.

Contact: "Blendy®" My Bottle Stick X Campaign Secretariat

[email protected]

* Period: July 9, 2026 (Thu) - August 14, 2026 (Fri) *10:00 - 18:00 (excluding Saturdays, Sundays, and public holidays)

Notes: For details on application terms and methods, please check the campaign post to be published from Ajinomoto AGF's official X account "@agfcm2".

Product Introduction

"Blendy®" My Bottle Stick Series

Easily made with water, enjoy the aroma all day long. A stick-type drink for my bottles.

Inquiries from General Customers Regarding Products: Customer Service Center Tel 0120-17-8651

Brand Site

FACT BOX

  • Source: PR TIMES
  • Category: プレスリリース