The Wakayama Prefecture Regional Promotion Department, Tourism Bureau, Tourism Promotion Division will launch a new limited-time mobile stamp rally project, "Sacred Resort! Wakayama Mobile Stamp Rally 'Wakayama Prefecture McDonald's 45th Anniversary Special Campaign'," aimed at promoting the appeal of tourist attractions within the prefecture. This mobile stamp rally utilizes a dedicated app, allowing participants to collect digital stamps while visiting recommended tourist spots and McDonald's stores in the prefecture.
This project offers attractive benefits, including a chance to win original McDonald's merchandise through a lottery, and a free "McShake (S)" coupon for all participants, allowing everyone to enjoy Wakayama tourism and McDonald's at a great value.
Project Overview
Name: Sacred Resort! Wakayama Mobile Stamp Rally "Wakayama Prefecture McDonald's 45th Anniversary Special Campaign" Period: Wednesday, July 1, 2026 - Wednesday, September 30, 2026 Lottery Application Deadline: Wednesday, September 30, 2026 Format: Mobile stamp rally using a dedicated smartphone app Target Area: Within Wakayama Prefecture (all 23 McDonald's stores in the prefecture, 25 recommended tourist spots)
How to Participate
1. Download the Dedicated App - Please download the dedicated app for "Sacred Resort! Wakayama Mobile Stamp Rally." https://wakayama-stamprally.jp/ - If you have already downloaded the app, please update it to the latest version.
2. Tour McDonald's Stores and Tourist Spots in the Prefecture - Visit McDonald's stores in the prefecture and recommended tourist spots chosen by McDonald's crew members to earn stamps on the app.
3. Apply for Prize Lottery Based on Number of Stamps - Depending on the number of stamps collected, you can apply for the following courses.
Benefits and Prizes
(Course A) McDonald's x Wakayama Collaboration Prize Application Requirements: Collect stamps from 3 McDonald's stores + 3 tourist spots Prize: A lottery will award a "McDonald's Merchandise Assortment."
(Course B) McDonald's FUN Prize Application Requirements: Collect stamps from 10 or more McDonald's stores Prize: A lottery will award a "Big Mac Cushion."
Participation Benefits
- All stamp rally participants will receive a free coupon for "McShake (S)." - Details on distribution methods and usage conditions will be announced within the dedicated app and on the special website.
Main Target Audience (Estimated)
- Families, young people, and those who enjoy tourism, driving, and outdoor activities who regularly use smartphones. - Residents of Wakayama Prefecture and visitors from neighboring prefectures. - McDonald's fans and those who enjoy highly entertaining projects and campaigns.
Campaign Objectives
This project aims to provide both residents and visitors with an opportunity to rediscover the charms of Wakayama, coinciding with the 45th anniversary of McDonald's long-standing presence in Wakayama Prefecture. By utilizing a mobile stamp rally, a touring content suitable for the era of web services and apps, we aim to increase foot traffic to tourist spots and stores while people enjoy driving, leisure, and outdoor activities.
45th Anniversary Events for McDonald's Wakayama Also Held Simultaneously
Tourism PR events featuring characters will also be held. Ronald McDonald, Wakayama Prefecture's PR character "Kii-chan," and Wakayama Prefecture's tourism PR symbol character "Wakapan" will appear at McDonald's stores for photo opportunities and merchandise distribution.
〈1〉McDonald's Tanabe Pavilion City Store Date: Monday, August 17, 2026 Time: 1 2:00 PM - 2 4:00 PM -
〈2〉McDonald's Montygre Wakayama Store Date: Saturday, September 19, 2026 Time: 1 10:00 AM - 2 3:00 PM -
*On Saturday, September 19, limited edition stickers will be distributed at all 23 stores in the prefecture.
Contact Information
Wakayama Prefecture Regional Promotion Department, Tourism Bureau, Tourism Promotion Division 1-1 Komatsubara-dori, Wakayama City, 640-8585 TEL: 073-441-2775
*The patent for the mobile stamp rally is held by Trust Wise Production Inc., and this project is conducted under license.
FACT BOX
- Source: PR TIMES
- Category: Event