Bunjo Koji Facial Academy (operated by International Facialist Association, Naha City, Okinawa Prefecture) has entered into a distribution agreement with "Geek&Gorgeous in Japan," the sole importer of the Hungarian skincare brand "Geek&Gorgeous," on April 4, 2026. Starting July 7, 2026, we will begin wholesale sales to aesthetic salons nationwide and offer professional educational programs.
Why This Brand?
The agreement was initiated by a message from a senior colleague from my previous job at a major aesthetic salon.
"We are looking for an instructor who can provide cosmetic education to professional estheticians nationwide. I have someone to introduce."
Initially, I thought I would be involved only sporadically as an instructor. However, after actually using the products for about a month, my impression changed significantly.
Not only did I personally experience changes in my skin, but I also strongly resonated with the product design and brand philosophy.
Furthermore, my own experience in product development and branding for cosmetics at a major aesthetic company, and the cosmetic theories I had built, aligned with many of their ideas, which was a deciding factor.
"It felt as if the cosmetics I had always dreamed of had appeared right before my eyes."
I can say that meeting this brand was both natural and inevitable.
Hungarian Cosmetics Brand Lands in Japan
Reason for Distribution Agreement
At first, I considered introducing the products as one of the salons that would carry them. However, through repeated discussions with Geek&Gorgeous in Japan, they shared their desire to expand the brand throughout Japan, while also facing the challenge of not having a large-scale sales system.
Therefore, I wanted to leverage my experience and network in facial education nationwide to take on the role of correctly conveying the brand's value along with education, and I requested the distribution agreement.
In the future, in addition to wholesale sales to aesthetic salons nationwide, we will also disseminate product knowledge and correct skincare concepts through workshops, seminars, and collaboration with educational programs.
Koji Bunjo, Pioneer Male Esthetician
About Geek&Gorgeous
Geek&Gorgeous is a skincare brand born in Hungary and expanding mainly in Europe, as well as in the UK and US. It is characterized by its simple and rational product development that emphasizes ingredient formulation, and it has garnered attention from beauty professionals.
My belief is that "it is important to choose products with an understanding of their ingredients and formulation design, not just trends and image," and the alignment of this philosophy with the brand's direction led to this agreement.
Hungary, the Mecca of Esthetics
Policy
・Suitable for sensitive skin・Vegan-friendly
・No animal testing・Paraben-free
・Non-toxic・Sulfate-free
・No synthetic fragrances・No synthetic colors
・Organic products・Ethical ingredients used
・Sustainable product development
A vertically integrated brand that develops and manufactures in-house
Everything from solid evidence.
A simple answer derived from extensive trial and error. That is, skincare backed by science.
Only what is truly necessary, carefully.
A brand created with much love and passion for beauty enthusiasts.
Hungary, a country of grasslands and rivers with abundant water resources.
The Geek's Rule
We create products with clinically proven active ingredients in simple and effective cosmetic formulations, free of fragrances (artificial or natural), colorants, and volatile alcohol. We also avoid common allergens and plant extracts such as essential oils, lavender, and citrus extracts.
Active Ingredient Content is Visible
To ensure our customers can use our products with peace of mind, we do not use controversial ingredients (such as parabens, sulfates, and mineral oils). Our philosophy is to maximize what is good for the skin and minimize everything else.
We love science, we love numbers, and we love active ingredients with solid research results that prove they are good for the skin.
We also love transparency and trust intelligent beauty enthusiasts who read ingredient lists and want to know the exact amount of key active ingredients. More is not always better.
We believe that knowing the concentration with appropriate information is undoubtedly helpful for making smart product choices.
Mighty Melt
(Cleansing Balm)
Jelly Joker
(Gel Cleanser)
Liquid Hydration
(Toner)
Hydration Station
(Cream)
Sea Glow
(Pure Vitamin C)
HA Fib Rich
(Hyaluronic Acid)
Stress Less
(Madecassoside)
A Game 10
(Retinal)
Future Prospects
Through this distribution agreement, we will sequentially launch nationwide distribution of Geek&Gorgeous products and hold workshops and educational activities for estheticians.
I believe that "truly good products demonstrate their value only when they are properly understood."
That is precisely why I value not only delivering the products but also conveying the underlying philosophy and correct usage methods.
Through our collaboration with Geek&Gorgeous in Japan, we will connect European skincare culture with Japanese facial education and contribute to creating an environment where beauty professionals can make choices with confidence.
From Okinawa to the world, cutting-edge cosmetics nationwide, nurturing top-tier facialists.
[Agreement Overview]
Agreement Name: Distribution Agreement
Date of Agreement: April 4, 2026
Contracting Party: Geek&Gorgeous in Japan (Sole Importer of Geek&Gorgeous)
Main Contract Contents:
Wholesale of Geek&Gorgeous products to salons nationwide
Holding of workshops and seminars for estheticians
Collaboration with facial education programs
Promotion of professional skincare education
[Company Profile]
Name: Bunjo Koji Facial Academy (Operated by: International Facialist Association)
Representative: Koji Bunjo
Location: Naha City, Okinawa Prefecture
Business Activities:
Facial technique education
Educational business for estheticians
Lectures and seminars
Cosmetic workshops
Geek&Gorgeous authorized dealer business
URL: https://kojibunki-fac.jp/
FACT BOX
- Source: PR TIMES
- Category: ビジネス
- Organizations: Geek&Gorgeous / Geek&Gorgeous in Japan