[Koshigaya City, Saitama] Promoting local charm to Gen Z and Gen Alpha! Official TikTok account 'Koshigaya Numa ni Ochite Mita' launched

Koshigaya City is promoting city branding to effectively communicate local value. The city has launched an official TikTok account to share the region's charm through short videos. In a lifestyle where smartphones and social media are daily tools, the city will deliver content tailored to the younger generation, who value time-performance and diversity. Targeting Gen Z and Gen Alpha, the city will use meme marketing to foster attachment, pride, and engagement. The account name is 'Koshigaya Numa ni Ochite Mita' (@koshigaya_city). Content themes include local gourmet, urban legends, waterfront scenery, and user-participatory meme content, with 30-40 videos planned annually.