"Let's Walk with White Rose." Campaign Launched. Special Sets Available in Limited Quantities on Daisen Milk Official Online Store

Daisen Milk Agricultural Cooperative (Head Office: Kotoura-cho, Tōhaku-gun, Tottori Prefecture / Representative Director and President: Yoichi Tokumaru) will launch special sets including a "White Rose Milk Mini Cooler Bag" on July 8 (Wed) with the aim of having people feel the charm of "Tottori Prefecture" in their daily lives and to promote Tottori Prefecture together with everyone.

〈Daisen Milk Official Homepage〉

〈"Let's Walk with White Rose." Main Image〉

About "Tottori Prefecture" and "White Rose Milk"

"White Rose Milk," which is used in school lunches at all elementary and junior high schools in Tottori Prefecture, has been loved as Tottori's soul drink for over 50 years. The "White Rose Milk" hometown, "Tottori Prefecture," is the least populated prefecture in Japan. We consider it a major issue that people move away or start new lives, weakening their connection to "Tottori Prefecture."

Daisen Milk sincerely faces the challenge of population decline in the prefecture and works together on the issues the prefecture faces so that many people can promote the charm of "Tottori Prefecture." The White Rose Milk Mini Cooler Bag was planned with the wish to make the charm of "Tottori Prefecture" known to people nationwide by integrating it into daily life, as it can be used in various places such as for daily lunches or for carrying drinks when going out. 〈COWYTV (YouTube) White Rose Story〉

"Let's Walk with White Rose." Campaign Details

In this campaign, we will sell three types of sets that include the White Rose Milk Mini Cooler Bag.

All products will be sold in limited quantities and will end once sold out.

【Overview】

Period :July 8, 2026 (Wed) – until products are sold out

Sales Channel :White Rose Milk Official Online Store

Contents :Limited sale of special sets with White Rose Milk Mini Cooler Bag

〈White Rose Milk Mini Cooler Bag Image〉

White Rose Milk Mini Cooler Bag

A mini cooler bag with the White Rose Milk design.

It is a convenient size for daily lunches or carrying drinks for outings.

Product Size

Height: Approx. 24.2 cm, Width: Approx. 23.5 cm, Depth: Approx. 13.5 cm

Campaign Products

Roll Cake and Ice Cream Mini Cooler Bag Set [Frozen] ¥4,800 (tax included, shipping included)

A set of our popular White Rose Milk Nama Roll Cake and ice cream.

It can also be used as a reward for a day's hard work or as a gift for loved ones.

Set Contents: White Rose Milk Nama Roll Cake 264g x 1 (approx. 14cm length), White Rose Premium Milk (110ml) x 2, White Rose Premium Strawberry (95ml) x 2, Daisen Kodawari Milk (30ml x 8 bottles) x 1, White Rose Milk Ice Bar Double Layer (80ml) x 2, White Rose Fruit Ice Bar (80ml) x 2, White Rose Milk Mini Cooler Bag x 1

Milk no Kanade Mini Cooler Bag Set [Room Temperature] ¥4,000 (tax included, shipping included)

A set of Milk no Kanade (White Rose Milk Manju x 4, White Rose Milk Financier x 5, White Rose Milk Langue de Chat x 8) and the mini cooler bag. It is a set of room-temperature confectionery perfect for travel companions.

Set Contents: Milk no Kanade (White Rose Milk Manju x 4, White Rose Milk Financier x 5, White Rose Milk Langue de Chat x 8) x 1, White Rose Milk Mini Cooler Bag x 1

White Rose Goods Set [Room Temperature] ¥4,200 (tax included, shipping included)

Set Contents: White Rose Milk Rubber Coaster x 1, White Rose Milk 3-Color Ballpoint Pen x 1, White Rose Milk Flake Seal x 1, Die-cut Memo (White Rose Milk / Kawi) x 1, White Rose Milk Mini Cooler Bag x 1

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About Daisen Milk Agricultural Cooperative

Daisen Milk Agricultural Cooperative is a specialized dairy cooperative formed by all dairy farmers in Tottori Prefecture, which is rare nationwide. All dairy farmers in Tottori Prefecture are members of the Daisen Milk Cooperative. Under a consistent system of processing and selling the raw milk they produce, we deliver safe and delicious milk to our customers.