Cultivating the supply and demand for gibier (wild game) to establish it as a future food option in society.

This press release is a dream shared by a business that resonates with the April Dream project, which aims to make April 1st a day filled with dreams, and is a dream they intend to eventually fulfill.

Obayashi Hunter Planning (Representative: Masataka Obayashi)

We support the April Dream project, which aims to make April 1st a day for sharing dreams. This press release is the dream of "Obayashi Hunter Planning."

Preparing for the 2050 Protein Crisis It is said that by 2050, the world will face a protein shortage. Last year, Obayashi Hunter Planning set forth the dream of "making gibier a future food option."

A year has passed since then. We are moving that dream from concept to practice.

We have held over 10 gibier camps in the suburbs of Fukuoka City, and we are continuing these in 2026. Although we initially started this as a program for adults, participation from families has increased.

Children taste venison, and parents teach them the meaning of "receiving a life." Through grassroots activities to popularize gibier, we are increasing the points of contact between urban residents and the reality of the mountains.

At the same time, we are involved in managing a hunting community, welcoming new participants every year. We are playing a role in uncovering those interested in hunting, training beginners, and sending them out into the field.

Obayashi Hunter Planning aims to create both axes of gibier: "demand" and "supply."

Building the Two Wheels That Support the Future of Gibier It will not last if only the number of people eating it increases. If there is no one to hunt, the future cannot be built. As an entity that fosters both, we continue our activities.

We will not end by just talking about our dream; we will continue to create opportunities to hunt, raise, convey, and eat.

To make gibier a future food option.

We are cultivating the soil for that purpose, starting from Fukuoka.

* "April Dream" is a project by PR TIMES where companies share dreams they hope to eventually fulfill on April 1st. We are seriously aiming to realize this dream.