Koiwai Dairy Launches First Experiential Concept Shop for 50th Anniversary

Koiwai Dairy Co., Ltd. will celebrate its 50th anniversary on June 1, 2026. To commemorate this, the company will open its first experiential concept shop, 'Koiwai Milk Atelier,' for a limited time starting July 17 (Fri). With growing interest in the background of food and production processes, this project aims to 'convey the value of milk through experience,' providing a space where visitors can touch the 'depth of milk' with their five senses. 'Koiwai Milk Atelier' is a limited-time concept shop that introduces the value of milk in an experiential way. The venue is structured to allow visitors to experience 'milk' from various angles, combining experiential programs focusing on dairy product manufacturing processes and properties, exhibitions themed on the changes in milk, and information dissemination regarding dairy farming. Experiential content includes milk tasting, yogurt straining experiences, and butter-making events, as well as the provision of concept shop-exclusive menus, tasting of upcoming new products, and distribution of limited-edition novelties.