Teijin Frontier Launches Next-Generation Outdoor Brand "MEFNEG"

Teijin Frontier Co., Ltd. (Headquarters: Kita-ku, Osaka; President: Susumu Kamata) is commencing the launch of "MEFNEG," a next-generation outdoor brand that fuses its unique high-performance fibers with sophisticated design. The products to be offered consist of outdoor gear such as tents, tarps, chairs, cots, tables, sleeping bags, and lights, with sales starting on May 9th on the "MEFNEG" online site (https://mefneg.com/).

1. Background In recent years, an increasing number of people are enjoying creating their own styles in outdoor leisure activities like camping, leading to diversified needs for outdoor gear. Beyond functionality and comfort, consumers now seek design aesthetics and environmentally conscious designs. To meet these evolving needs, Teijin Frontier has been developing a brand that proposes a new outdoor lifestyle, integrating its unique high-performance fibers, extensive know-how cultivated over many years from product development to production, and sophisticated design. As a result, the next-generation outdoor brand "MEFNEG" has been established and is now ready for sale.

2. About "MEFNEG" (1) Utilization of proprietary high-performance materials and recycled materials "MEFNEG" will utilize Teijin Frontier's proprietary high-performance materials tailored to each product, such as the high-strength material "TECHNOFORCE STEEL," recycled polyester fiber "ECOPET," and polytrimethylene terephthalate (PTT) fiber "SOLOTEX."

(2) Sophisticated design Takanori Urata, Creative Director/Designer of the outdoor brand "sunsetclimax," which enjoys strong support both domestically and internationally, has been appointed as Brand Director. He will maximize the inherent functionality of the materials while achieving both innovation and comfort, realizing sophisticated designs that leverage the characteristics of the materials and product shapes.

(3) Co-development with highly acclaimed global brands Outdoor gear co-developed with globally acclaimed brands will also be offered. Key brand partners, their respective items, and features are as follows: ■ "HELINX" / Chairs: Lightweight outdoor chairs featuring high stability and seating comfort due to their unique structure, maintaining comfort even during prolonged use. ■ "CLAYMORE" / Lights: High-performance outdoor lights that combine robustness with high illumination performance, suitable for a wide range of uses from outdoor activities to disaster preparedness. ■ "NANGA" / Sleeping Bags: Sleeping bags offering excellent thermal insulation, utilizing high-quality Spanish down. ■ "Re-S" / Sacoches: Re-S is an ethical brand developed by Toyota Gosei Co., Ltd. (a Toyota Group company) that utilizes automotive component materials. These are environmentally friendly items made from upcycled airbag materials. ■ "sunsetclimax" / Tarps: A brand that continuously pursues new forms of outdoor living, unconstrained by existing styles, through sophisticated design and a creative perspective. These are environmentally friendly, high-performance items made from recycled polyester, combining excellent light-blocking properties with sharp edges.

3. Future Development Going forward, the lineup of outdoor gear will be expanded, and apparel products are also planned for future development. The company aims for sales of 100 million yen in fiscal year 2026 and 500 million yen in fiscal year 2029. Furthermore, "MEFNEG" will exhibit at "FIELDSTYLE TOKYO 2026," to be held at Tokyo Big Sight (Koto-ku, Tokyo) from May 9th to 10th, 2026 (Exhibition Booth: West 4 Hall, Booth No. 460).

Chair (co-developed with "HELINX") Sleeping Bag (co-developed with "NANGA")