We have released the "Honohon Folding Fan" and the "Pictogram Folding Fan" as official licensed merchandise for the Asian Games, utilizing Nagoya folding fans, a traditional craft of Aichi and Nagoya.
These products are special items that fuse traditional Japanese craftsmanship with the appeal of an international sporting event. Each piece is finished by hand with meticulous care by skilled artisans. For an international tournament expected to draw many visitors from abroad, these fans serve as items that allow people to "take home" the charm of Japanese culture; they are characterized by their dual nature as both spectator gear and items of cultural value.
Honohon Folding Fan
This design features the tournament mascot, "Honohon," and incorporates the "Ichimatsu" pattern, a traditional Japanese motif. The Ichimatsu pattern, consisting of alternating squares, is an auspicious design that represents "eternity, development, and prosperity" due to its continuous, unbroken nature. The image of Honohon holding a folding fan to cheer on the athletes provides a sense of positive energy to those who see it.
Pictogram Folding Fan
This design is scattered with pictograms symbolizing various sports. It features hand-applied gold, a symbol of Nagoya, creating a powerful and sophisticated design that stands out against the black background. It is a piece that captures both the dynamism of sports and the unique character of the city.
Both products combine the lightweight comfort and beauty unique to traditional crafts, making them suitable not only for watching games but also for everyday use.
【Product Overview】
Product Name: Honohon Folding Fan / Pictogram Folding Fan
Price: 4,180 yen each (tax included)
Manufacturer: Suehirodo Co., Ltd. (Nagoya Folding Fans)
1-1-8 Kikui, Nishi-ku, Nagoya, 451-0044
TEL: 052-562-0135
Sales: Currently available on Rakuten Ichiba, Amazon, the Aichi-Nagoya 2026 Official Online Shop, and at retail stores.
FACT BOX
- Source: PR TIMES
- Category: product_launch