Nippon TV Acquires XR Company NeoRealX, Executes Additional Investment

Nippon TV Broadcasting Network Corporation (Nippon TV) has acquired NeoRealX Co., Ltd. as a subsidiary and executed an additional investment of 350 million yen. Including funds from external investors, NeoRealX has raised a total of 540 million yen in this round.

Background and Purpose Nippon TV Group's medium-term management plan for 2025-2027 calls for a transformation into a global content company and the active utilization of technology.

NeoRealX, established in 2023 as a joint venture between Alphacode Inc. and Nippon TV, has gained significant recognition for its XR content and solutions, winning the Grand Prix in the VR category at the 2025 Lumiere Japan Awards—a first for the Nippon TV Group.

The acquisition and additional investment aim to further strengthen the group's efforts in the high-growth XR market. By leveraging NeoRealX's technical expertise and proposal capabilities, the group intends to provide new experience-based value through XR content and expand its business. Note that with this transaction, both NeoRealX and Nippon TV have dissolved their capital relationship with Alphacode Inc.

Overview of NeoRealX Co., Ltd. Representative: Masayasu Ando Address: Freund Mita 4C, 2-14-5 Mita, Minato-ku, Tokyo (as of June 2026) URL: https://neorealx.com/ Business Activities: Planning/production of XR (VR/AR/MR) content, production of experiential content/spaces, XR solutions for regional revitalization and tourism, development of simulation content for disaster prevention/healthcare/education, planning/development of XR experiences in entertainment, and development of interactive content/applications.

NeoRealX is an XR creative tech company that provides value centered on 'experiences' by combining XR technology with video production prowess. It is actively involved in solving regional issues in collaboration with local governments, such as developing tourism-related VR content for Tsushima City (Nagasaki) and disaster prevention VR for Ehime Prefecture. It is also implementing tourism promotion measures in municipalities like Genkai (Saga), Nanjo (Okinawa), and Fuefuki (Yamanashi), and has entered into partnership agreements with towns including Nachikatsuura (Wakayama), Ritto (Shiga), and Moriyama (Shiga) to promote the social implementation of XR technology.

Furthermore, the company is advancing the use of XR in industrial sectors, including solutions for new spatial advertising in partnership with transit advertising companies, and smart maintenance solutions using AR glasses developed in collaboration with energy companies.

Additionally, the company is strengthening its foundation in advanced technology, such as through the acquisition of intellectual property from a major electronics manufacturer. Through these efforts, NeoRealX aims to create value that moves people and changes behavior across fields including tourism, regional revitalization, disaster prevention, healthcare, education, and entertainment.