Nihon Chokuhan to Exhibit at North America's Largest Anime Expo 2026 (Los Angeles) with "Favoritespot" Booth Featuring Anime and IP Merchandise.

Nihon Chokuhan Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Akifumi Mizutani; hereinafter referred to as Nihon Chokuhan), as part of its initiative to evolve from a general mail-order company into a "comprehensive service (WEB3.0)" enterprise centered on "Entertainment, Global, and DX," will exhibit at "Anime Expo 2026," North America's largest anime and pop culture event, to be held in Los Angeles, USA, from July 2, 2026 (Thu) to July 5, 2026 (Sun).

This exhibition will serve as a promotion for "Favoritespot," an online store targeting North America that primarily handles Japanese anime and character merchandise. The "Favoritespot Booth" will conduct sales of Japanese IP products and introduce services. Leveraging the knowledge gained from the limited SNOW MIKU pop-up held at BOOKOFF Ani-lab Little Tokyo in conjunction with Anime Expo 2025 last year, this year we will combine sales and brand awareness expansion within the event venue with collaborative projects involving BOOKOFF USA stores to further strengthen our engagement with North American users.

Background of Implementation

Expanding into the venue this year based on last year's Anime Expo collaboration initiatives.

In 2025, Nihon Chokuhan partnered with BOOKOFF USA to hold a limited SNOW MIKU pop-up at BOOKOFF Ani-lab Little Tokyo in downtown Los Angeles, coinciding with the dates of Anime Expo 2025. Since then, as a co-creation business with BOOKOFF USA, we have held various limited pop-ups in North America utilizing different anime and IPs.

Based on this experience, in 2026, we will exhibit the "Favoritespot Booth" within the Anime Expo 2026 venue. We aim to provide opportunities for North American anime and game fans to discover appealing Japanese IP products in a place where they gather, and to increase awareness of the upcoming North America-focused online store, "Favoritespot."

Implementation Overview

Selling popular IP products at the Favoritespot Booth.

We plan to sell anime and game-related IP products popular both in Japan and internationally. By creating a sales space that can be enjoyed across different works, we aim to foster new encounters with Japanese content for visitors.

Event Name: Anime Expo 2026

Dates: July 2, 2026 (Thu) - July 5, 2026 (Sun)

Venue: Los Angeles Convention Center

Location: Los Angeles, California, USA

Exhibitor Name: Favoritespot Booth

Activities: Sales of Japanese IP products, Favoritespot promotion, Announcement of BOOKOFF USA store collaboration plans

Planned Titles

Kuroko's Basketball

The New Prince of Tennis

Identity V Hokkaido Neo

Ukiyo-e Art Diva Tokaido Hatsune Miku

SNOW MIKU

Two Key Points

"Evangelion" POPUP also planned in collaboration with BOOKOFF Little Tokyo and San Diego stores.

In addition to the exhibition at the Anime Expo 2026 venue, a "Evangelion" POPUP initiative will be implemented in collaboration with BOOKOFF Little Tokyo and San Diego stores.

By designing a customer journey that allows visitors who encounter Japanese IP products at the Anime Expo venue to also enjoy Japanese content at BOOKOFF USA stores outside the venue, we aim to create ongoing touchpoints not only during the event period but also in the Los Angeles and surrounding California areas.

Nihon Chokuhan will expand sales opportunities and experiential value for Japanese IP products in the North American market through a three-dimensional approach combining event venues, local retail stores, and online stores.

About the North America-Focused Online Store "Favoritespot"

Favoritespot is planned to be launched as an online store targeting North America, primarily handling Japanese anime and character merchandise. Through our booth exhibition at Anime Expo 2026, we will create touchpoints with North American users, leading to future service improvements and an expanded product lineup.

Currently, preparations for the official website launch are underway. Those who pre-register will receive information on benefits and campaigns in the future.

- URL: https://favoritespot.shop

* Details regarding the site's release date, products handled, and benefits for pre-registrants will be announced sequentially as they are decided.

Future Outlook

Nihon Chokuhan's New Initiative: "Overseas Events x Local Retail x EC"

Leveraging the product planning, sales, and customer touchpoint expertise cultivated through general mail-order services, we are strengthening initiatives that connect entertainment IPs with overseas markets. In North America, we are progressively expanding our touchpoints, starting with pop-up events in collaboration with BOOKOFF USA, followed by an exhibition at the Anime Expo venue, in-store collaboration projects, and the launch of an online store.

This exhibition at Anime Expo 2026 is not merely about selling merchandise; it is a crucial initiative to offer North American users new encounters with Japanese content, leading them to subsequent store visits and online purchases.

Nihon Chokuhan will continue to promote experiential commerce that combines overseas events, local retail, EC, and social media, centered on "Entertainment, Global, and DX," to deliver the appeal of Japanese IPs to the world.

<Company Profile>

Nihon Chokuhan Co., Ltd. Location: Toranomon 3-20-5, Minato-ku, Tokyo, Itoyu Building Toranomon 3F Representative: Akifumi Mizutani, President and CEO Established: October 1977 (Nihon Chokuhan brand launch) Business Activities: Comprehensive Services (Mail Order / Content Planning / Advertising & Sales Promotion Support, etc.) URL: https://corporate.666-666.jp