Every year as Mother's Day approaches, the dilemma of "what should I give this year?" repeats. While beautiful bouquets are lovely, in recent years, "practical items" are rapidly becoming the preferred choice for the mother's generation.
In our search trend data, searches with keywords like "non-flower" and "practical" are surging. More people are seeking presents that stay close to their mother's daily life and can be used for a long time.
Based on trend data visible only to a senior clothing specialty store, we introduce "practical gifts that truly please" which you can confidently give to mothers in their 80s and 90s.
Search Data Proves Support for "Practical Gifts"
Analyzing search trends during last year's Mother's Day season (April-May), it became clear that consumer awareness has shifted from "glamorous gifts" to "choices that enhance daily quality."
1. Persistence with "Non-flower" items Searches for "Mother's Day gift non-flower 80s" account for a very high volume, highlighting the demand for long-lasting goods rather than perishables.
2. Manifestation of Specific Needs Searches for specific items like "practical," "cardigan," and "blouse" are skyrocketing, showing a trend toward prioritizing the daily comfort of mothers.
3. Clear Targeting There are many searches by age group, such as "70s" and "80s," and "easy-to-wear clothes" or "ease of putting on and taking off" tailored to the specific body types and living environments of those generations are emphasized as gifts.
Turning Daily "Inconvenience" into "Comfort": Our Proposed Gift Forms
In response to this trend, our company proposes items that balance "functionality" with "appearance."
1. High-Quality Japanese-Made Washable Knit Cardigan Price: 6,480 yen Light and warm Japanese knitwear ideal for cold protection inside facilities or rooms. It is easy to care for as it can be fully washed in a machine.
2. Spring/Summer Ensemble (Cardigan & Floral Tunic Set) Price: 5,990 yen A set that completes an elegant outfit. Made of wrinkle-resistant material, active from home time to outings.
3. 100% Silk UV Protection Neck Cover Price: 2,990 yen Skin-friendly silk mesh gently covers the neck. Practical accessory for UV care and a fashion accent.
4. Dryer-Compatible Women's Pique Three-Quarter Sleeve Polo Shirt Price: 5,990 yen Compatible with washing machines and dryers, ideal for daily use. A polo shirt that balances functionality needed in facilities with design.
5. Lightweight Folding Floral Cane Price: 4,980 yen A lightweight aluminum cane that is portable and foldable. An elegant floral pattern that can be given as a fashion item.
Deliver your feelings of "Thank You" through comfortable time. For Mother's Day, choose a gift that makes your mother's daily life more comfortable.
[Company Profile] Trinity Inc. Representative: Yusaku Soeda Address: 2F Hirayama Bldg., 2-23 Tsuto-Ogocho, Nishinomiya, Hyogo 663-8243, Japan Established: 2006 Business: Planning, manufacturing, and sales of senior clothing; online sales; rental/sale of welfare equipment; housing renovation. URL: https://trinity-web.net/
FACT BOX
- Source: PR TIMES
- Category: New Product