Hasuya Shikoku Awa—known for products like 'Kon-Natto' (operated by Hasu Shoji Co., Ltd., headquartered in Katsuura District, Tokushima Prefecture)—will launch on Friday, September 4, 2026, a new tabletop protein powder called 'Chokotto Konbaku [Beans & Root Vegetables]'. This product allows users to effortlessly supplement protein and dietary fiber simply by mixing it into everyday meals such as miso soup, soups, or stews.

Unlike conventional protein powders with sweet flavors, this product is ideal for those who dislike sugary tastes or have small appetites. Thanks to Hasuya’s proprietary 'Hayatoke-jitate' (Quick-Dissolve) technology, it dissolves easily without clumping and features a mild, natural soybean flavor that blends seamlessly into dishes—supporting a sustainable, family-friendly 'protein habit' for all.

• Product Page Chokotto Konbaku [Beans & Root Vegetables]

Tabletop protein powder 'Chokotto Konbaku [Beans & Root Vegetables]' launches Friday, September 4, 2026

'Add a little extra' to your daily meals. Hasuya introduces a new approach to protein intake.

Hasuya has long promoted healthy gut environments through various 'microbial activity' foods. Through years of developing fermented food products, we’ve come to realize that building a healthy body is essential—not just for gut health, but for overall vitality. Among the most critical nutrients is protein, which supports energy and physical strength.

However, consistently consuming enough meat or fish in daily meals can be challenging, especially during busy times when preparing an additional dish feels burdensome. Instead of overhauling meal routines, we focused on a simple solution: 'adding just a little' to existing dishes. This philosophy led to the creation of 'Chokotto Konbaku'.

By turning protein into a fine powder, we made it easy to incorporate into meals or drinks with a quick stir. Since it simply enhances existing meals, it’s easy to maintain as a daily habit, supporting health naturally and sustainably.

Effortlessly mix into meals or beverages.

Key Features of 'Konbaku [Beans & Root Vegetables]'

(1) Dissolves more easily than standard protein powders!

Protein is naturally difficult to dissolve in water. To make daily use convenient, 'Konbaku' uses Hasuya’s proprietary 'Hayatoke-jitate' method, ensuring superior solubility. It dissolves faster than typical protein powders—even in cold water.

*Internal research (compared with standard soy protein powder)

Dissolves faster than regular protein powders, even in cold water.

(2) Mild, natural flavor that doesn’t overpower dishes!

'Konbaku' has a subtle, natural soybean aroma derived directly from its ingredients. Its gentle, earthy taste blends well with various cuisines, making it highly versatile and adaptable to different recipes.

Subtle soy flavor that won’t interfere with your dish.

(3) Powder form + dietary fiber = body-friendly nutrition.

Because 'Konbaku' is finely ground, it’s easier for the body to absorb compared to chunks of meat or fish.

Additionally, it contains five types of domestically sourced Japanese root vegetables: daikon radish, lotus root, konjac yam, sweet potato, and burdock root. These traditional Japanese ingredients add a satisfying nutritional boost to everyday meals. (Note: 6.1g of dietary fiber per 100g of product, analytical value)

Includes dietary fiber from five types of domestic 'Washitsu' root vegetables.

(4) High quality for safe, daily use.

We prioritize ingredient quality so you can use this product safely every day.

For 'Konbaku', we use premium protein derived from soybeans and peas—carefully selected by our team, who have decades of experience producing 'Kon-Natto'.

No artificial flavors or colorings are used.

Soy and pea-based protein [No artificial flavors or colorings]

Get protein-level nutrition—freely and as much as you need!

'Konbaku' delivers protein purity comparable to standard protein supplements.

One tablespoon (4g) provides approximately 3g of protein. You can efficiently supplement protein with minimal fat, salt, or calories.

Moreover, one of 'Konbaku’s biggest advantages is flexible dosage. Adjust according to your needs—whether you're a child, senior with a small appetite, or someone aiming for serious protein intake.

For those with small appetites or children

Recommended: 1 tablespoon (4g) → Protein ~2–3g / Calories ~15kcal

For those aiming to build a healthier body

Recommended: 2 tablespoons (8g) → Protein ~6–8g / Calories ~22–30kcal

For athletes or active individuals

Recommended: 3 tablespoons (12g) → Protein ~10–16g / Calories ~37–60kcal

How to enjoy 'Konbaku'

{Start with just one spoonful.}

Mix into drinks, soups, stews, or daily meals.

● Add a quick spoonful while cooking

Excellent in curries and stews! Also great mixed into omelets or sautéed dishes.

Mix into desserts like pancakes to instantly upgrade them into healthy snacks.

● Add to breakfast

Stir into morning miso soup, coffee, or milk.

Even adding a little in the morning can make a noticeable difference in daily energy levels.

● Upgrade instant meals

Ideal for instant ramen or soups, which often lack sufficient nutrition.

About Hasuya Shikoku Awa

Founded 36 years ago in the nature-rich town of Katsuura, Tokushima Prefecture, Hasuya has long researched edible fungi such as log-grown shiitake mushrooms and natto. Guided by the belief that 'gut health is the foundation of vitality and beauty,' we develop traditional Japanese fermented foods like natto and amazake into modern, lifestyle-friendly products.

Hasuya Shikoku Awa Official Online Store

https://www.has710.com/

Hasuya Shikoku Awa Rakuten Store

https://www.rakuten.ne.jp/gold/has/

Our Mission

The Three Sisters of Hasuya Natto

In recent years, growing health awareness has driven rapid expansion in the protein market. Yet, as noted in surveys by Japan’s Ministry of Health, Labour and Welfare, many people still don’t consume enough protein. Common concerns include: 'It’s hard to prepare meat or fish for every meal,' and 'I’m worried about the nutritional balance for seniors with poor appetite or growing children.'

Moreover, most commercial protein powders are designed to be shaken in water or milk and often come with sweet flavors. Many consumers report issues such as: 'The sweet taste doesn’t go well with meals,' 'Limited timing for consumption,' 'Shakers are inconvenient to prepare and clean,' and 'It’s hard to make the whole family adopt it as a habit since it’s separate from meals.'

Hasuya has long advocated for health through microbial-activity foods like 'Kon-Natto.' Along the way, we realized that to truly benefit from probiotics, the body itself must be strong and well-nourished.

FACT BOX

  • Source: PR TIMES
  • Category: New Product