Bag Brand "YOUTA" Reaches Its 20th Anniversary Climax: Limited Edition "20th Jet Black Lizard" Unveiled, Resonating 1500 Years of Echizen Lacquerware with Hyogo-Toyooka Bag Artisans.

"A 20-Year Pinnacle: The Fusion of Traditional Craft, Echizen Lacquerware, and the Bag Sanctuary, Toyooka's Technology, in the '20th Jet Black Lizard'"

Dalles bag brand "YOUTA" (operated by Basic Co., Ltd., located in Chuo-ku, Tokyo) announces the special "20th Jet Black Lizard" series to commemorate its 20th anniversary. This product is a culmination of 20 years, fusing the traditional craft "Echizen Lacquerware" from Fukui Prefecture with the technology of "Toyooka City, Hyogo Prefecture," a sanctuary for bags.

# 20th Anniversary Concept: The "Ultimate Black" Woven by Two Traditions The concept YOUTA adopted for its 20th anniversary is "Ultimate Black."

"The Contrast of Jet Black: The Dynamics of Lizard and the Stillness of Lacquer"

The handle, the face of the bag, features authentic lacquer coating from the 1500-year history of "Echizen Lacquerware." Echizen artisans repeatedly apply and polish the lacquer with a brush, piece by piece, to achieve a suction-like texture and a profound luster. By combining this "still" black with the "dynamic" black of the specially ordered "Lizard PVC," which evokes wild strength, a unique design emerges where two different blacks resonate.

# Development Story: The Representative Defines a New "Lifetime Item" The birth of this product is rooted in the strong conviction of Representative Sugawara towards manufacturing.

"The dignity of a professional. A jet-black presence that blends into urban business style." "Timeless design loved by all genders. The sparkle of lizard adds flair to any outfit."

-- Why "Urushi (lacquer)" now?

"Skilled artisans in a workshop in Sabae City, Fukui Prefecture, meticulously apply lacquer coat after coat, taking several months to complete each piece."

"For 20 years of making bags, the most challenging expression was 'deep black.' Lacquer doesn't achieve that depth with just one coat. The process of repeated application and refinement overlapped with our 20-year journey. When I first held the finished handle from the Fukui workshop, the suction-like feel in my palm gave me the conviction, 'This is it.'"

-- Why specifically choose PVC instead of real leather?

"The optimal solution for practical luxury, lizard pattern using the latest embossing technology."

"I wanted to update the definition of a 'lifetime item.' Real lizard leather is beautiful, but using it while worrying about rain is stressful for modern business professionals. For the 20th-anniversary model, I wanted it to be the most beautiful and 'strongest even on rainy days.' It was a necessary choice, the result of pursuing functional beauty."

# Thorough Commitment: Hospitality Residing in Unseen Details

Tailoring by a Toyooka Kaban certified factory: Skilled artisans from Toyooka City, Hyogo Prefecture, Japan's largest bag production area, precisely match lizard patterns to within a fraction of a millimeter, stitching each piece by hand.

Manufactured at a Toyooka Kaban certified factory.

Special dark grey "Bag Bones": The anti-collapse parts, designed to maintain a beautiful form for a lifetime, are also included in a special color exclusive to this model.

YUK2 Horizontal L size and "Bag Bones" special color to prevent deformation and support the bag's self-standing capability.

Special dark green interior: The moment the lid opens, a profound dark green, symbolizing intelligence and the brand's color, spreads out.

"A world view unified with jet black spreads the moment the bag is opened."

Early bird reservation benefit: A non-commercial "20th Anniversary Logo Engraved Genuine Leather Key Strap" will be presented exclusively to early bird reservation holders.

"Specially engraved with the 20th anniversary logo. Comes with a spare key for the bag."

# Product Overview Lineup

Jet Black Lizard Dalles Bag Horizontal M size ¥49,500 (tax included) Size: Height: 30cm, Width (bottom): 41cm, Depth: 14cm Material: Exterior = Lizard PVC, Interior = Polyester Weight: Approximately 1100g Product page: https://basicstyle.co.jp/products/yk-0007-lizard

Jet Black Lizard Dalles Bag Horizontal L size ¥52,800 (tax included) Size: 30cm, Width (bottom): 45cm, Depth: 15cm Material: Exterior = Lizard PVC, Interior = Polyester Weight: Approximately 1150g Product page: https://basicstyle.co.jp/products/yk-0002-lizard

Jet Black Lizard Dalles Bag Vertical L size ¥52,800 (tax included) Size: 39cm, Width (bottom): 34.5cm, Depth: 14.5cm Material: Exterior = Lizard PVC, Interior = Polyester Weight: Approximately 1120g Product page: https://basicstyle.co.jp/products/yk-0003-lizard

Sales quantity: Limited to 15 pieces for each size (total 45 pieces) Early bird reservation start date: Mid-May 2026 (official website & Nihonbashi store exclusive) Delivery schedule: Early July 2026

# About YOUTA Established 2006